SEO

Job details

Roles and Responsibilities: -

Conduct comprehensive keyword research to optimize content for higher search rankings.
Create and execute a comprehensive content plan for blogs, structuring a content architecture around relevant topics.
Plan and execute effective on and off-page SEO strategies to improve the website's Domain Authority (DA) and
secure quality backlinks.
Conduct technical SEO audits to optimize site speed, mobile responsiveness, and indexing issues.
Track SEO performance using Google Analytics, Search Console, SEMrush, Ahrefs, and other tools.
Monitor and analyze website traffic, user behaviours, and search trends for data-driven improvements.
Work closely with content, tech, and marketing teams to integrate SEO strategies across all platforms.
Stay updated on Google algorithm changes and emerging SEO trends to maintain competitive rankings

Key Skills/Experience the Candidate Should Have -

Technical (T) and Non-Technical (NT):-

4+ years of SEO experience with a proven track record of increasing organic traffic.
Strong knowledge of Google Search Console, Analytics, Ahrefs, SEMrush, Moz, and other SEO tools.
Hands-on experience with keyword research, content optimization, and backlinking.
Expertise in technical SEO, including site architecture, schema markup, and Core Web Vitals.
Experience working with CMS platforms like WordPress and familiarity with HTML/CSS is a plus.
Strong analytical skills with the ability to interpret data and implement insights.
Excellent communication skills and ability to work collaboratively with multiple teams.
Strong analytical skills with proficiency in quantitative and qualitative research methods.

Educational Qualification:-