We’re Hiring: Digital Marketing Executive
Karigari by Chef Harpal Singh Sokhi is looking for a dynamic and performance-driven Digital Marketing Executive to join our team.
We’re looking for someone who understands the digital landscape beyond just social media, someone who can combine performance marketing, search, data and consumer behaviour to drive restaurant discovery, footfall, reservations and event ticket sales.
Roles & Responsibilities
Hands-on experience with Meta Ads Manager and Google Ads , including campaign setup, audience targeting, retargeting, optimisation and budget management.
Strong working knowledge of SEO & SEM , including keyword research, search campaigns, on-page SEO and organic search optimisation.
Plan and execute performance marketing campaigns focused on restaurant footfall , reservations , lead generation , event registrations and ticket sales .
Manage and optimise presence and campaigns across event discovery, ticketing and experience platforms such as BookMyShow , District and other relevant aggregators.
Develop digital strategies for restaurant launches, special events, festive campaigns, chef appearances and brand-led experiences.
Manage local SEO and Google Business Profiles to strengthen the online visibility of individual Karigari outlets.
Track key performance metrics including ROAS, CTR, CPC, CPL , conversions and customer acquisition costs , and continuously optimise campaigns based on data.
Identify opportunities across food discovery, restaurant reservation and dining platforms to increase brand discovery and customer acquisition.
Conduct regular competitor, keyword and digital trend analysis, particularly within the F&B, hospitality and experiential space.
Prepare campaign reports and translate performance data into clear, actionable insights.
Position : Digital Marketing Executive
Brand : Karigari by Chef Harpal Singh Sokhi
Salary : Competitive, based on experience
Pay: ₹16,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
