We are looking for an experienced SEO Specialist to improve website's organic search rankings and optimize our Google Business Profile (GBP) to increase local visibility, leads, and customer inquiries. The ideal candidate should have proven experience in on-page SEO, off-page SEO, local SEO, keyword research, technical SEO, and Google Business Profile optimization.
Key Responsibilities Website SEO
- Perform comprehensive SEO audits and implement improvements.
- Conduct keyword research and competitor analysis.
- Optimize website content, metadata, internal linking, and site structure.
- Improve website rankings for target keywords.
- Implement technical SEO best practices, including page speed, indexing, schema markup, XML sitemaps, and Core Web Vitals.
- Build high-quality backlinks through ethical white-hat SEO strategies.
- Monitor website performance using Google Search Console, Google Analytics, and SEO tools.
- Prepare monthly SEO performance reports with ranking improvements and recommendations.
Google Business Profile (GBP) Optimization
- Optimize and manage our Google Business Profile.
- Improve local rankings in Google Maps and the Local Pack.
- Optimize business categories, services, products, photos, FAQs, and business descriptions.
- Create and publish regular Google Business Profile posts.
- Develop strategies to increase customer reviews and improve review management.
- Build and manage local citations while ensuring NAP (Name, Address, Phone Number) consistency.
- Track local keyword rankings and Google Business Profile performance.
Required Skills
- Proven experience with SEO and Local SEO.
- Strong knowledge of Google Business Profile optimization and local ranking factors.
- Experience using Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, or similar SEO tools.
- Knowledge of technical SEO, schema markup, and website indexing.
- Experience with WordPress or other CMS platforms.
- Understanding of link-building strategies and content optimization.
- Excellent analytical and problem-solving skills.
Preferred Qualifications
- 2+ years of SEO experience.
- Experience ranking local businesses in competitive markets.
- Knowledge of HTML, CSS, and basic JavaScript is a plus.
- SEO certifications are an advantage.
Success Metrics
- Improved rankings for target keywords.
- Increased organic website traffic.
- Higher rankings in Google Maps and the Local Pack.
- Growth in qualified leads and conversions from organic search.
- Increased visibility and engagement on the Google Business Profile.
- Consistent month-over-month SEO performance improvements.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
