Job Title: Performance Marketing & Sales Growth
Department: Ecommerce / Online Sales
Location: Mumbai
Reporting To: Head – Ecommerce
Role Summary
We are looking for an experienced Ecommerce Manager (5–6 years) to lead our online sales growth across marketplaces and our own website, with a strong focus on performance marketing campaigns on Amazon (both Seller & Vendor central) and own D2C platform. The ideal candidates will have their experience in driving revenue and profitability on marketplaces (especially Amazon Vendor Central), while also building and scaling new business avenues on the brand’s own D2C website.
Key Responsibilities
Marketplace Management (Approx. 70% Focus)
- Own P&L for marketplace channels and deliver on revenue, margin, and sell-through targets.
- Plan, create, and optimize promotional campaigns (JBP), deals, coupons, and events on marketplaces aligned with brand and sales objectives.
- Manage marketplace catalog: listings, content quality, images, A+ content, SEO keywords, and category placement to maximize visibility and conversions.
- Monitor inventory health, PO planning, and stock availability in coordination with supply/operations teams to avoid stockouts and overstock.
- Optimize pricing, discounts, and contribution margins, ensuring compliance with marketplace policies and brand guidelines.
- Track and analyze marketplace performance metrics (sessions, conversions, CTR, ACOS/ROAS, revenue, returns, ratings, reviews) and implement data-driven actions.
- Work closely with marketplace account managers for growth initiatives, visibility opportunities, event participation, and resolution of operational issues.
- Drive review generation and rating improvement strategies to enhance product and brand credibility.
Performance Marketing & Growth – Marketplaces
- Plan and execute sponsored ads and performance campaigns (Sponsored Products, Brands, Displays, and other formats) on Amazon and other marketplaces.
- Continuously optimize campaigns for ACOS/ROAS, CPC, reach, and conversion, using keyword analysis, bids optimization, and placement strategies.
- Use marketplace analytics, dashboards, and reports to identify growth levers, hero products, and underperforming SKUs to prioritize action.
Own Website (D2C) Growth
- Define and execute the ecommerce growth strategy for the brand’s own website in alignment with overall business objectives.
- Work with internal/external teams (design, tech, content, agency) to ensure a seamless, high-converting website experience across desktop and mobile.
- Plan and execute performance marketing campaigns (Meta, Google, affiliate, etc.) to drive qualified traffic, improve conversion rate, and grow revenue.
- Define and manage on-site promotions, landing pages, product bundling, upsell/cross-sell strategies, and merchandising to increase AOV and CLTV.
- Collaborate with CRM/email/SMS marketing teams to drive repeat purchases, abandoned cart recovery, and lifecycle journeys.
- Work with tech/ops teams to ensure smooth order processing, payment success, logistics integrations, and post-purchase experience.
Analytics, Planning & Stakeholder Management
- Own and track key KPIs across marketplaces and D2C (traffic, conversion rate, revenue, AOV, repeat rate, ROAS/ACOS, returns, ratings).
- Create weekly and monthly business reviews, sharing performance insights, learnings, and action plans with management.
- Conduct competitive analysis on pricing, assortment, campaigns, and content to identify new opportunities and gaps.
- Forecast demand and campaign impact; plan budgets for performance marketing and promotions across channels.
- Coordinate with product, operations, and customer support teams to ensure customer feedback and insights are captured and acted upon.
Required Experience & Qualifications
- 5–8 years of hands-on experience in managing marketplace sales (strongly preferred: Amazon Vendor Central).
- Proven track record of driving sales growth and improving performance metrics on marketplaces and D2C websites.
- Strong experience in planning and optimizing performance marketing campaigns (especially marketplace ads; added advantage if experienced in Meta/Google Ads).
- Deep understanding of ecommerce funnels, conversion rate optimization, merchandising, and onsite promotions.
- Proficiency with ecommerce and analytics tools (Amazon Vendor Central dashboards, marketplace ad consoles, Google Analytics/GA4, Excel/Sheets, etc.).
- Comfortable working with cross-functional teams (marketing, operations, finance, tech, customer service).
- Bachelor’s degree in Marketing, Business, Ecommerce, or related field preferred.
Skills & Competencies
- Strong analytical and data-driven decision-making skills.
- High ownership mindset with bias for action and growth.
- Excellent communication, coordination, and stakeholder management.
- Ability to balance short-term sales pushes with long-term brand and profitability goals.
- Detail orientation for catalog/content accuracy, pricing, and campaign hygiene.
Key Performance Indicators (KPIs)
- Marketplace revenue growth and contribution margin.
- ROAS/ACOS for marketplace ads and overall performance campaigns.
- Website traffic, conversion rate, AOV, and repeat purchase rate.
- Marketplace ratings/reviews and content health scores.
- Inventory health (stock availability, aging, return rates).
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
