We are looking for an experienced Digital Marketing Manager who can drive digital growth across SEO, Content, SMO and Marketing Strategy.
The ideal candidate should be strategic, data-driven and hands-on, with the ability to audit existing marketing activities, identify growth opportunities, create a clear roadmap and drive execution with cross-functional teams.
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Develop and execute the overall digital marketing strategy aligned with business and lead-generation goals.
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Identify new growth opportunities across channels, markets and customer segments.
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Build monthly/quarterly marketing priorities and track performance against KPIs.
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Own SEO strategy across Technical SEO, On-Page, Content, Off-Page, AEO and GEO.
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Conduct regular SEO audits and identify ranking, traffic and lead-generation opportunities.
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Develop strategies around commercial keywords, service pages, use cases, competitors and search intent.
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Track organic performance using GA4, Google Search Console, Ahrefs/Semrush.
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Audit existing content and identify what to Keep, Improve, Consolidate or Remove.
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Identify content gaps and opportunities based on ICP, competitors and search demand.
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Develop content strategies for blogs, landing pages, case studies, reports, lead magnets and comparison/use-case content.
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Ensure content supports both SEO and lead generation.
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Develop social media and organic distribution strategy, especially for LinkedIn and YouTube.
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Identify content themes and formats that build brand authority and generate demand.
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Work with the content/social team to maximize content reach and engagement.
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Monitor Traffic MQL SQL Pipeline performance.
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Identify opportunities to improve conversion rates and lead quality.
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Analyze competitors, channels and campaign performance to identify growth opportunities.
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Prepare regular marketing performance reports and actionable recommendations.
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Work closely with SEO, Content, SMO, PPC, Design, Development and Sales teams.
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Set priorities, review execution and ensure timely delivery.
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Mentor and guide junior/mid-level marketing team members.
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10–14 years of experience in Digital Marketing, preferably B2B, SaaS, IT Services or Technology.
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Strong expertise in SEO + Content + SMO + Digital Marketing Strategy.
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Strong understanding of Technical SEO, AEO, GEO, Content Marketing and Organic Growth.
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Experience with GA4, Google Search Console, Ahrefs/Semrush.
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Strong analytical, strategic and communication skills.
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Proven experience in lead generation and B2B marketing.
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Ability to work hands-on while also leading teams and driving strategy.
