Role Overview
Val-Ed Initiatives is looking for a creative and driven Digital Marketing & Design Intern to join our growing marketing team. This role spans three core areas — graphic design & content creation, social media marketing, and search engine optimisation (SEO) — making it an ideal launchpad for candidates who want hands-on exposure across the full digital marketing spectrum.
You will work directly with the marketing team to build brand presence, drive engagement, and support outreach campaigns that connect Val-Ed's programmes with schools and educators across India.
Key Responsibilities
Design & Content Creation
- Design visually compelling creatives for social media, email campaigns, presentations, brochures, and event collaterals using tools like Canva or Adobe Suite.
- Create and edit short-form video content, reels, and motion graphics for Instagram, LinkedIn, and YouTube.
- Maintain visual consistency across all brand assets in line with Val-Ed's brand guidelines.
- Conceptualise and develop content for campaigns, ensuring messaging is audience-appropriate and on-brand.
Social Media Marketing
- Plan, schedule, and publish content across Instagram, LinkedIn, Facebook, and YouTube using tools like Meta Business Suite or Buffer.
- Monitor platform performance — track follower growth, reach, engagement, and impressions — and share weekly insights with the team.
- Research trending content formats, hashtags, and competitor strategies to keep Val-Ed's social presence current and competitive.
- Engage with the online community by responding to comments, DMs, and mentions in a timely, brand-appropriate manner.
- Support WhatsApp broadcast and email marketing campaigns with content drafting and scheduling.
SEO & Digital Presence
- Assist in on-page SEO tasks including keyword research, meta descriptions, title tags, and content optimisation for the Val-Ed website.
- Support the creation of SEO-friendly blog posts, articles, and web copy in coordination with the content team.
- Track website performance using Google Analytics and Google Search Console; compile basic performance reports.
- Assist in building backlink opportunities and maintaining an SEO content calendar.
- Research and monitor keyword rankings, traffic trends, and competitor digital footprints.
Campaign & Operations Support
- Maintain and update content calendars, campaign trackers, and marketing databases.
- Support the planning and execution of webinars, online events, and promotional campaigns.
- Assist in lead generation through online outreach and digital campaigns.
- Coordinate with the pre-sales and operations teams to align marketing collaterals with ongoing initiatives.
- Prepare basic performance reports and dashboards for campaigns across channels.
Who We're Looking For
Qualifications & Background
- Pursuing or recently completed a degree in Marketing, Mass Communication, Design, Business Administration, or a related field.
- Basic understanding of digital marketing principles — content marketing, SEO, social media, and email marketing.
Skills & Tools
- Hands-on experience or strong familiarity with Canva (mandatory); exposure to Adobe Photoshop, Illustrator, or Premiere Pro is a plus.
- Working knowledge of Meta Business Suite, Google Workspace, and Google Analytics.
- Basic understanding of SEO concepts — keywords, on-page optimisation, and search intent.
- Strong written communication in English; ability to write crisp captions, headlines, and copy.
- Eye for design, detail, and visual storytelling.
Attributes
- Self-starter with the ability to manage multiple tasks and meet deadlines without constant supervision.
- Curious, adaptable, and genuinely enthusiastic about digital marketing and design.
- Collaborative team player who communicates proactively and takes ownership of assigned work.
Internship Details
Role Type
Internship (Full-time)
Duration
3–6 months (reviewed based on performance)
Location
Malleshwaram
Stipend
8000-10000/per month
Reporting To
Marketing Manager
What You'll Gain
- End-to-end exposure across design, social media, and SEO in a fast-growing EdTech organisation.
- Mentorship from an experienced marketing team with real campaign ownership from Day 1.
- A portfolio-worthy body of work — creatives, campaigns, content, and analytics reports.
- Strong performers will be considered for a full-time role at Val-Ed Initiatives upon internship completion.
Val-Ed Initiatives is an equal opportunity organisation. We encourage applications from candidates of all backgrounds who are passionate about education and digital impact.
Pay: ₹8,086.00 - ₹10,000.00 per month
Benefits:
Work Location: In person
