Desired Candidate Profile
The Art Director is responsible for leading the visual direction of brand campaigns, retail communication, digital content, pitch
presentations, and production-led creative outputs. This role is a clear step above Junior Art Director and requires ownership of
creative routes from idea to final execution, with the ability to convert strategy and copy into strong, distinctive, brand-relevant
visual communication.
The role demands mature campaign thinking, strong visual judgement, design craft, speed, presentation ability, and the
confidence to guide visualizers, designers, motion teams, photographers, editors, AI artists, and production partners. The Art
Director must ensure every creative output is strategically aligned, aesthetically sharp, client-ready, production-ready, and
consistent across formats.
The Art Director will collaborate closely with Creative, Copy, Content/Strategy, Account Servicing, Media, Production, and Client
teams to develop campaign ideas, key visuals, visual systems, pitch routes, mood boards, shoot references, adaptation
ecosystems, and final communication assets.
Role Purpose
Own the art direction and visual language for assigned brands and campaigns.
Translate briefs into campaign-level visual ideas, design systems, and client-ready creative routes.
Improve creative quality through strong design review, team guidance, visual research, and execution supervision.
Ensure consistency, speed, file discipline, and production readiness across digital, print, OOH, retail, and film-related outputs.
Key Result Areas (KRAs) & Weightages
Total KRA Weightage: 100%
1. Creative Leadership & Campaign Thinking | Weightage: 20%
Description Lead campaign-level visual thinking by interpreting briefs, identifying the strongest art
direction routes, and bringing strategic clarity into visual communication.
KPIs / Measurement Metrics Minimum 3 strong campaign/visual routes presented for key briefs with rationale and
references.
Creative quality rating of 4/5 or above in internal monthly review.
90%+ key visuals approved within 2 feedback rounds after internal review.
Campaign idea-to-visual translation score of 90%+ in creative review.
2. Brand Ownership, Visual Systems & Consistency | Weightage: 18%
Description Own the visual language of assigned accounts through typography, grids, layouts, imagery
style, colour discipline, logo usage, hierarchy, and adaptation logic.
KPIs / Measurement Metrics KV-to-adaptation consistency score of 95%+ across campaign formats.
Brand guideline adherence of 95%+ across monthly output.
Create or refine brand-specific visual systems/templates for major clients every quarter.
Reduce design deviation errors, including font, colour, logo, size, and alignment errors, to
below 3% per month.
3. Execution Supervision & Design Craft | Weightage: 17%
Description Ensure high-quality design execution by reviewing layouts, improving craft, correcting visual
gaps, and making final assets client-ready and production-ready.
KPIs / Measurement Metrics 90%+ design outputs approved after internal art review before client submission.
Final artwork/file hygiene score of 90%+ for naming, layers, links, exports, versions, and
handovers.
Reduce avoidable rework/revision load by 20% within a quarter through stronger review and
direction.
Maintain production readiness for digital, print, OOH, retail, packaging, presentation, and
motion handoff formats.
4. Presentation, Client Readiness & Creative Selling | Weightage: 15%
Description Build and present clear visual routes, mock-ups, decks, mood boards, references, and
creative rationales that help sell the idea internally and externally.
KPIs / Measurement Metrics 90%+ client-ready decks delivered with correct formatting, rationale, mock-ups, references,
and route clarity.
Present or support presentation of major creative routes with confidence and clarity.
Minimum 2 proactive visual/value additions suggested per major campaign deck.
Client/account feedback on presentation readiness to average 4/5 or above.
5. Collaboration, Production Support & Cross-Team Integration | Weightage: 12%
Description Work seamlessly with copy, content/strategy, account, motion, editing, AI, and production
teams to ensure cohesive final output across all campaign touchpoints.
KPIs / Measurement Metrics Cross-team satisfaction score of 4/5 or above.
Responsiveness: acknowledge task/feedback within 1 working hour and act on priority
feedback within 24 hours.
Participation in brainstorms/idea reviews with at least 3 meaningful inputs per week.
Provide clear visual references and execution notes for shoots, motion graphics, AI visuals,
edits, and adaptations.
6. Timeliness, Productivity & Workflow Management | Weightage: 10%
Description Plan and deliver multiple campaign and adaptation tasks within timelines while maintaining
organized workflows, clear handovers, and strong version control.
KPIs / Measurement Metrics 95% of assigned tasks delivered on or before deadline.
Daily/weekly task completion rate of 90%+.
Minor revisions delivered within 24 hours unless timeline is revised by the team lead.
Maintain updated WIP folders, reference folders, export sets, editable files, and final file
structures.
7. Mentorship, Team Guidance & Skill Development | Weightage: 8%
Description Guide junior art directors, visualizers, designers, and interns
through clear art direction, structured feedback, practical
design inputs, and quality improvement.
KPIs / Measurement Metrics Mentor/review defined junior resources every month with
structured feedback.
Conduct at least 1 internal design/art-direction huddle per
month.
Introduce 1 new design approach, AI workflow, mock-up
method, layout system, or visual reference practice per
month.
Reduce repeated design corrections from junior resources
within a quarter.
Core Responsibilities
Translate creative briefs into campaign concepts, art direction routes, key visuals, layouts, and production-ready creative
systems.
Lead the visual direction for brand campaigns, social media campaigns, performance ads, print collaterals, OOH adaptations,
retail creatives, pitch decks, and film/motion assets.
Develop KV + adaptation ecosystems with a clear master visual language across platforms and formats.
Create mood boards, reference boards, visual treatments, mock-ups, AI prompt direction, frame references, and campaign
presentation routes.
Review and guide visualizer/designer outputs to improve layout, typography, colour, composition, hierarchy, and brand
consistency.
Prepare client-ready presentations with strategic logic, route options, visual rationale, tonality references, and application mock-
ups.
Support photoshoots/video shoots by guiding references, composition, frame aesthetics, wardrobe/prop mood, set styling, pack
placement, and output expectations as required.
Guide motion and editing teams on design-to-motion translation, supers, visual hierarchy, transitions, end cards, and layout
systems.
Collaborate with copy, motion, content/strategy, account, media, AI, and production teams to ensure cohesive final output.
Maintain organized editable files, export sets, version control, file naming, source links, and production handovers.
Identify creative gaps, improve brand presentation quality, and proactively suggest visual improvements beyond the brief.
Build stronger design standards within the team through reviews, references, learning sessions, and practical feedback.
Role Expectations & Performance Indicators
Role Expectations
Own campaigns, not just layouts.
Think in systems: master KV, adaptation rules, visual
hierarchy, and brand consistency.
Bring visual POV to every brief: references, mood, style,
route, and execution clarity.
Guide juniors with clarity instead of only correcting outputs.
Balance creativity with speed, deadlines, client requirements,
and production limitations.
Maintain calm ownership during feedback-heavy or urgent
campaign cycles.
Performance Indicators
Creative route strength and approval rate.
Quality of design craft, layout discipline, and visual hierarchy.
Consistency across campaign adaptations and brand assets.
Quality of presentations, mock-ups, mood boards, and visual
rationales.
Reduction in avoidable revisions and production errors.
Team guidance, feedback quality, and creative collaboration.
Skills & Tools
Core Software Adobe Photoshop, Illustrator, InDesign, Figma. Added advantage: After Effects basics,
Premiere basics, Blender/3D mock-up tools, AI image/video tools.
Creative Understanding Art direction, campaign thinking, visual storytelling, typography, layout systems, grids, brand
tonality, composition, colour, image-making, shoot references, retail communication, and
digital-first design.
Production Understanding Digital specs, print specs, OOH formats, retail visibility, packaging basics, artwork hygiene,
export settings, motion handoffs, AI production references, and shoot/mood-board preparation.
Soft Skills Communication, ownership, presentation ability, mentoring, multitasking, feedback handling,
problem-solving, cross-team coordination, and deadline discipline.
Added Advantage AI-assisted design workflows, prompt writing for visual exploration, mock-up/3D preview tools,
photography/film visual sense, basic motion sense, and campaign pitch experience.
Preferred Experience
3-6 years of experience in advertising, design, digital, retail, branding, or integrated creative communication.
Experience in developing campaign KVs, digital campaigns, print/OOH adaptations, presentation decks, and brand visual
systems.
Ability to work across multiple clients and categories with strong speed, visual judgement, and ownership.
Portfolio demonstrating campaign thinking, design craft, brand consistency, and art direction maturity.
Competency Framework
Competency Expected Level What Good Looks Like
Conceptual Thinking Advanced Can convert a brief into multiple campaignable visual routes with clear
rationale.
Design Craft Advanced Produces and reviews refined layouts with strong hierarchy,
typography, composition, and colour discipline.
Brand Ownership Advanced Maintains brand consistency across large-format, digital, print, retail,
and deck outputs.
Team Guidance Intermediate to Advanced Gives clear feedback that improves junior output and reduces repeated
corrections.
Presentation Ability Intermediate to Advanced Can build and explain client-ready routes with references, logic, and
mock-ups.
Workflow Discipline Advanced Maintains timelines, version control, file hygiene,
Pay: Up to ₹45,000.00 per month
Work Location: In person
