Job Title: Social Media Marketing Manager
Location: Malad East, Mumbai — In-office (Monday to Saturday) (10 am to 7pm)
Employment Type: Full-time
Experience: 1+ year (experienced)
Reports to: Founder / Marketing Lead
About the Role
We are a fast-growing, founder-led direct-to-consumer (D2C) brand .We're looking for an Social Media Marketing Manager to own and scale our organic presence — primarily on Instagram — through viral, meme, and niche content, and to lead our content engine end to end. You'll set the organic strategy, ride trends fast, and manage a team of video editors to keep a steady stream of scroll-stopping content going out. If you've grown accounts from the ground up and live and breathe internet culture, this is for you.
Key Responsibilities
- Own and drive the organic social strategy, primarily on Instagram (and other relevant platforms).
- Grow followers and engagement organically through trend-led, viral, meme, and niche content.
- Spot and act fast on trending formats, audio, and cultural moments before they peak.
- Plan and maintain a consistent content calendar — reels, posts, and stories.
- Lead and manage a team of video editors — brief them, assign work, review output, and keep quality and turnaround high.
- Develop hooks, concepts, and scripts that fit the brand and the niche.
- Track performance (reach, engagement, saves, shares, follower growth) and double down on what works.
- Build and engage the community — comments, DMs, and the wider niche.
- Work with the performance-marketing team to repurpose top organic content into paid ads.
- Stay plugged into meme culture, creators, and niche trends relevant to the brand.
Must-Have Skills & Qualifications
- 1+ year of experience growing organic Instagram accounts — meme pages, niche pages, or brand accounts — with proven growth to show.
- A strong, demonstrable track record / portfolio of accounts you've built or scaled (you're known in the organic space).
- Deep grasp of trending formats, reels, audio, memes, and niche content.
- Ability to manage and lead a team of video editors.
- Sharp content instincts — hooks, storytelling, and an eye for what goes viral.
- Strong content planning and consistency.
- Comfortable reading Instagram analytics and understanding growth levers.
Good to Have (Plus Points)
- Experience growing D2C or brand accounts specifically.
- Hands-on with editing tools (CapCut, Premiere Pro) or able to give precise editing direction.
- Exposure to other short-form platforms (YouTube Shorts, etc.).
- A network of creators and influencers.
What We Offer
- Full ownership of the brand's organic presence, plus a team to lead.
- Creative freedom at a fast-growing D2C brand.
- Direct, visible impact on the brand's growth.
Pay: ₹30,000.00 - ₹40,000.00 per month
Application Question(s):
- We are based in Mumbai , Malad East , working hours are 10 am to 7 pm , working days are Monday to Saturday . If you are comfortable then only apply.
- We need someone with experience in growing an organic Instagram account. Do you have that experience?
- Experience in growing organic Instagram accounts?
- Current CTC?
- Salary range for this position is 4.2LPA - 5.4LPA +performance incentives . If you are comfortable , only then apply.
- Duration of Notice Period?
Work Location: In person
