Job Description – Adobe Marketo
Experience: 4–8 Years
Business Group: TSS
Roles & Responsibilities:
- Design, develop, and execute marketing automation campaigns using Adobe Marketo.
- Create and manage lead nurturing, lead scoring, email marketing, and customer engagement programs.
- Integrate Marketo with CRM platforms such as Salesforce or Microsoft Dynamics.
- Build landing pages, forms, email templates, and campaign workflows.
- Monitor campaign performance and generate reports for stakeholders.
- Ensure data quality, segmentation, and compliance with marketing best practices.
- Collaborate with marketing, sales, and analytics teams to optimize campaign effectiveness.
Required Skills:
- Hands-on experience with Adobe Marketo Engage.
- Strong understanding of marketing automation concepts.
- Experience with CRM integrations and lead management.
- Knowledge of HTML/CSS for email customization.
- Strong analytical and troubleshooting skills.
Pay: ₹800,000.20 - ₹2,000,000.00 per year
Work Location: In person
