We're GrowthSchool. And we built Outskill.
GrowthSchool started with one belief: you learn a skill fastest from the person actually doing it. So we partnered with the top 1% of instructors to build high-impact, cohort-based courses in personal and professional growth for learners around the world and used AI to make that learning personal at a scale a classroom never could.
Then AI changed what "upskilling" even means. Roles started getting rewritten faster than curriculums could keep up, and the real divide stopped being skilled versus unskilled. It became AI-ready versus not.
So, we built Outskill, our AI education arm, to close that gap, practical, implementation-first AI training for professionals, teams and enterprises. Today Outskill is one of the largest AI education companies in the world: 16M+ learners across 160+ countries, and programs running everywhere from individual upskilling to enterprise AI transformation.
Our mission: Make 100 million people AI-ready by 2028.
What that actually feels like day to day: we're 300+ people, backed by Sequoia, moving at a speed that surprises most people who join us. Products ship in weeks, not quarters. There's no thick layer of process between an idea and it going live. You'll own things visibly bigger than your title. Some experiments will fail publicly, and we'll talk about them openly on Monday.
If you need a finished playbook before you start, this will be uncomfortable. If you'd rather write the playbook, you'll like it here.
What You'll Own
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Own the end-to-end influencer marketing strategy across India and international markets.
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Identify, evaluate, outreach to, negotiate with, and onboard high-potential creators across YouTube, Instagram, newsletters, LinkedIn, and other relevant platforms.
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Plan and execute influencer campaigns from creator discovery and commercial negotiation through briefing, content approval, launch, tracking, and post-campaign analysis.
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Build a strong pipeline of creators based on audience relevance, geography, content category, engagement, historical performance, and commercial potential.
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Partner with Growth, Content, Design, Product, Sales, and Data teams to launch high-impact creator-led campaigns.
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Own campaign KPIs such as qualified leads/registrations, CPL/CPA, conversion rate, ROAS/revenue, creator-level performance, and campaign scalability.
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Continuously test and optimize creator categories, markets, content angles, integrations, offers, formats, and commercial models to improve performance.
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Ensure influencer marketing becomes a predictable and scalable growth channel rather than a one-off brand activity.
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Build strong creator and agency relationships while establishing scalable processes for outreach, negotiation, tracking, reporting, and campaign operations.
We're Looking for Someone Who
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Has 4+ years of hands-on experience in Influencer Marketing, Creator Partnerships, Creator-led Growth, or a closely related performance marketing role.
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Has experience independently managing creators, agencies, negotiations, campaign execution, and performance tracking at meaningful scale.
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Understands how to evaluate creator-audience fit, content relevance, engagement quality, audience geography, and commercial potential.
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Can independently build, execute, analyze, and optimize influencer campaigns using data and performance insights.
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Is highly comfortable with marketing analytics, attribution, experimentation, spreadsheets, and campaign-level decision-making.
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Has strong communication and negotiation skills and can build long-term relationships with creators, talent managers, and agencies.
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Thrives in a fast-paced, high-ownership environment and is comfortable managing multiple campaigns simultaneously.
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Can operate effectively across both India and international markets, adapting creator strategy to different audiences and market dynamics.
Bonus Points If You Have
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Experience in EdTech, SaaS, Consumer Internet, D2C, or other performance-driven digital businesses.
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Managed large creator portfolios, high campaign volumes, or significant influencer marketing budgets.
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Experience running creator campaigns across both India and international markets.
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Strong analytical skills with experience using attribution, CRM, BI dashboards, spreadsheets, or campaign tracking tools.
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Built an influencer marketing function, creator pipeline, or scalable outreach and campaign operations process from scratch.
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Experience driving measurable acquisition or revenue outcomes through creators, including CPL/CPA, conversion, ROAS, and cohort-level performance.
Work location:
Bengaluru Onsite
