About Us
We are a leading Digital Marketing Agency specializing in the education sector. We work with schools, colleges, universities, and educational institutions to create impactful digital campaigns that drive admissions, brand awareness, and business growth.
We are looking for an experienced Ads Manager who can independently plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram) platforms.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns on Google Ads and Meta Ads.
- Develop campaign strategies based on business goals and target audiences.
- Manage campaign budgets and optimize ad spend for maximum ROI.
- Monitor campaign performance and make data-driven optimizations.
- Set up audience targeting, remarketing, and lookalike audiences.
- Conduct A/B testing for ad creatives, headlines, and landing pages.
- Implement and monitor conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, and Meta Pixel.
- Analyze key performance metrics such as CTR, CPC, CPA, CPL, ROAS, and Conversion Rate.
- Generate weekly and monthly campaign performance reports with actionable insights.
- Collaborate with the creative, content, and web development teams to improve campaign performance.
- Stay updated with the latest advertising trends, platform updates, and best practices.
Required Skills
- 2+ years of hands-on experience managing Google Ads and Meta Ads.
- Strong knowledge of Google Ads Manager and Meta Ads Manager.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Understanding of audience segmentation, remarketing, and conversion optimization.
- Excellent analytical and problem-solving skills.
- Strong communication and reporting abilities.
- Proficiency in Microsoft Excel or Google Sheets.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Google Ads and Meta Blueprint Certifications are an added advantage.
- Experience in lead generation campaigns, preferably in the education industry.
What We Offer
- Competitive salary with performance-based incentives.
- Career growth and learning opportunities.
- Work on high-impact campaigns across multiple brands.
- Supportive and collaborative work environment.
Working Hours
- Monday to Saturday
- 10:00 AM – 7:00 PM
- Work Mode: In-office
Who Should Apply?
If you have a passion for digital advertising, enjoy analyzing campaign performance, and know how to generate quality leads through Google Ads and Meta Ads, we'd love to hear from you.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
