1 Line JD - We’re looking for a data-first, camera-ready Social Media Owner (experienced pro or standout B-school fresher) who is equally comfortable shooting short-form content as they are dissecting analytics, to fully drive end-to-end strategy, content creation, and organic growth in our fast-paced, bootstrapped AI-EdTech startup environment.
About the Org:
Business Model - B2C - Mostly Online programs with some offering offline immersions in AI certificate courses
Funding - Bootstrapped
Org Size ~ 300
About the Role:
Role Level - Mid-senior
Experience: 3-4 years (B-school fresher with strong portfolio will be considered)
Reports to: AVP – Marketing
This isn't a scheduling role. We need someone who owns our entire social presence - strategy, content, execution, and numbers. You should be as comfortable in front of a camera as you are inside a spreadsheet. Data drives your decisions, but creativity is how you execute them.
What you’ll do - Roles & Responsibilities:
- Own and execute the complete social media strategy for our Uni channel across Instagram, LinkedIn, YouTube Shorts, and X
- Build a monthly content calendar - planned 2 weeks ahead, always - tied to enrolment cycles and masterclass launches
- Create content yourself: write captions, shoot short-form videos, appear on camera when needed
- Use data to make decisions: track reach, engagement, follower growth, and content performance weekly
- Identify trends early and move fast - if something is viral and relevant, you're on it the same day
- Collaborate with the design and video team to brief and execute content that needs production support
- Grow and engage the student and alumni community through social - not just broadcast, but conversation
- Repurpose masterclass content (CXO sessions) into short-form social clips and posts
- Report weekly on what's working, what's not, and what you're changing
WHAT WE'RE LOOKING FOR:
- 3–4 years managing social media for a brand (edtech preferred) OR a B-school fresher with a standout portfolio or personal brand
- Strong writer - captions, scripts, LinkedIn posts, you can do all of it well
- Comfortable on camera - reels, talking-head videos, behind-the-scenes; you don't need to be a performer but you can't be camera-shy
- Data-first mindset - you know your numbers, you can explain why something worked or didn't
- Self-motivated - you don't wait for briefs; you bring ideas and execute them
- Proficiency in Instagram, LinkedIn, YouTube Shorts algorithms and best practices
- Working knowledge of analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics)
- Good eye for design - can direct or lightly edit visuals even if you're not a designer
BONUS POINTS:
- Have grown a brand account from scratch - numbers to prove it
- Have experience with influencer coordination or creator partnerships
- Know how to use CapCut, Canva, or similar tools to self-produce content.
Pay: ₹800,000.00 - ₹1,000,000.00 per year
Ability to commute/relocate:
- Bangalore City, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)
Language:
Location:
- Bangalore City, Bengaluru, Karnataka (Required)
Work Location: In person
