Job Summary
We are seeking a motivated and creative Digital Marketing Associate to support the planning, execution, and optimization of online marketing campaigns. The ideal candidate should have a strong understanding of digital marketing channels, content creation, social media management, SEO, and performance analytics.
Key Responsibilities
- Plan, execute, and monitor digital marketing campaigns across multiple channels.
- Manage social media platforms by creating, scheduling, and publishing engaging content.
- Assist in SEO and SEM activities to improve website visibility and traffic.
- Create marketing content, including blogs, email campaigns, social media posts, and promotional materials.
- Monitor campaign performance using tools such as Google Analytics and prepare performance reports.
- Coordinate with designers, content writers, and other teams to execute marketing initiatives.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Support lead generation and customer engagement initiatives.
- Optimize campaigns based on data and performance metrics.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in digital marketing (freshers with relevant certifications and internships may also apply).
- Basic knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Familiarity with Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing tools.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines.
Preferred Skills
- Experience with Canva, Adobe Creative Suite, or similar design tools.
- Knowledge of WordPress or other CMS platforms.
- Understanding of marketing automation tools.
- Basic video editing and graphic design skills.
- Experience with CRM platforms is a plus.
Key Competencies
- Creativity and innovation
- Communication skills
- Attention to detail
- Time management
- Team collaboration
- Data-driven decision-making
- Adaptability
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
