About UrbanCraft Properties Pvt. Ltd.
UrbanCraft Properties Pvt. Ltd. is a premier real estate development company in Odisha. We are looking for a passionate, creative, and result-oriented Digital Marketing Executive to join our team in Berhampur.
If you excel at generating qualified real estate leads, running performance-driven ad campaigns, and building strong brand presence through creative content, we want to hear from you!
Key Responsibilities
Digital Marketing Strategy & Campaign Management
- Plan, execute, and optimise ad campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, and YouTube.
- Manage paid advertising budgets to maximise qualified leads, reach, and Return on Investment (ROI).
- Develop targeted strategies for residential, commercial, and plotted development projects.
- Align campaign strategies closely with sales team objectives.
Lead Generation & Sales Support
- Drive high-quality real estate lead generation campaigns.
- Optimize landing pages, lead forms, and campaign funnels for higher conversion rates.
- Coordinate with the sales team to ensure quick lead distribution, follow-ups, and quality tracking.
Social Media & Content Management
- Manage official social media channels, maintaining monthly content calendars aligned with project launches and offers.
- Create engaging content including property posts, reels, customer testimonials, and project updates.
- Collaborate with graphic designers, videographers, and content creators to produce high-impact marketing assets.
Performance Monitoring & Analytics
- Track and report key metrics: Website Traffic, Qualified Leads, Cost per Lead (CPL), Conversion Rates, CTR, and ROAS.
- Prepare weekly/monthly marketing performance reports with actionable optimisation insights.
Market Research & Brand Development
- Monitor real estate competitor trends, emerging ad channels, and digital tools.
- Leverage AI-powered marketing tools (ChatGPT, Canva AI, Gemini) to enhance campaign efficiency and creative workflows.
Required Qualifications & Experience
- Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
- Experience: 1–3 years of proven experience in Digital Marketing, Lead Generation, and Performance Marketing.
- Industry Preference: Prior experience in the Real Estate industry is highly preferred.
Technical Skills Required
- Meta Business Suite & Facebook Ads Manager
- Google Ads, Google Analytics (GA4) & Google Search Console
- Social Media Marketing & Content Strategy
- Basic SEO & Email Marketing
- Canva & AI Marketing Tools (ChatGPT, Gemini, etc.)
- Excellent analytical, communication, and creative skills
Perks & Benefits
- Training & Professional Skill Development
- Monthly Recognition & Performance Rewards
- Active Employee Engagement Activities & Great Work Culture
Pay: Up to ₹20,000.00 per month
Benefits:
- Food provided
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Brahmapur, Odisha: Reliably commute or planning to relocate before starting work (Required)
Work Location: In person
