Job Summary:
The Assistant Manager – Media is responsible for planning, executing, and managing the institution's media and communication strategies to strengthen brand visibility, enhance stakeholder engagement, and support student admissions. The role oversees digital media, content creation, social media management, photography, videography, advertising campaigns, and media relations while ensuring consistent brand representation across all communication channels.
Key Responsibilities:
- Develop and execute media strategies aligned with the institution's branding and admission goals.
- Manage the institution's social media platforms, website content, and digital communication channels.
- Lead the creation of high-quality visual and written content, including videos, photographs, brochures, newsletters, and promotional materials.
- Plan and oversee media coverage of school events, academic activities, sports, cultural programs, and special initiatives.
- Coordinate with academic and administrative teams to gather and publish relevant content.
- Manage digital marketing campaigns across social media, search engines, and other online platforms.
- Monitor campaign performance using analytics and prepare periodic reports with actionable insights.
- Ensure all media communication adheres to the institution's branding guidelines and quality standards.
- Build and maintain relationships with media agencies, photographers, videographers, printers, and other external vendors.
- Supervise and mentor Media Executives and creative team members.
- Manage media budgets and ensure cost-effective utilization of resources.
- Stay updated on digital marketing trends, emerging technologies, and best practices in educational branding.
- Support admission campaigns, corporate communications, and reputation management initiatives.
- Perform other responsibilities assigned by the Marketing Head or Management.
Qualification:
- Bachelor's Degree in Mass Communication, Journalism, Visual Communication, Marketing, Media Studies, or a related field.
- A Master's degree or MBA in Marketing/Communication is preferred.
Experience:
- 4–7 years of relevant experience in media, branding, digital marketing, or corporate communications.
- Experience in the education sector or service industry will be an added advantage.
- Proven experience in leading media campaigns and managing creative teams.
Required Skills:
- Strong understanding of digital marketing, branding, and media planning.
- Excellent content writing, editing, and communication skills.
- Proficiency in graphic design and video editing tools.
- Experience with social media management and digital advertising platforms.
- Strong analytical and reporting skills using marketing analytics tools.
- Leadership, project management, and stakeholder management skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Technical Skills:
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- After Effects (preferred)
- Meta Business Suite
- Google Analytics
- Google Ads
- Microsoft Office / Google Workspace
- Basic knowledge of SEO and website content management systems (CMS)
Key Competencies:
- Strategic Thinking
- Leadership
- Creativity and Innovation
- Brand Management
- Communication and Presentation
- Project Management
- Decision Making
- Team Collaboration
- Time Management
- Problem Solving
Key Performance Indicators (KPIs):
- Brand visibility and engagement across digital platforms.
- Growth in social media followers and engagement rates.
- Effectiveness of admission and branding campaigns.
- Timely delivery of media content and promotional materials.
- Website and digital campaign performance metrics.
- Quality and consistency of institutional branding.
- Team productivity and project completion.
Pay: ₹15,690.19 - ₹40,000.00 per month
Work Location: In person
