Job Description: Head – SEO
Position: Head – SEO
Experience: Minimum 10–15 Years
Location: Mohali, Punjab (Work from Office)
Shift: UK Shift
Working Days: 5.5 Days (Alternative Saturdays Working)
Employment Type: Full-Time
Department: Digital Marketing & Growth
Reporting To: Leadership Team
About the Role
We are looking for an experienced and highly driven Head – SEO to lead and execute our end-to-end SEO strategy. This is a hands-on leadership role requiring deep expertise in Technical SEO, On-Page SEO, Off-Page SEO, AI-powered SEO, Large Language Models (LLMs), and the latest Google algorithm updates.
The ideal candidate will be responsible for independently managing and executing SEO initiatives, driving organic growth, implementing advanced SEO strategies, and collaborating with cross-functional teams and stakeholders to deliver measurable business results. The candidate should possess excellent communication and stakeholder management skills and be comfortable working in a fast-paced, global environment.
Key ResponsibilitiesSEO Strategy & Leadership
- Develop and execute comprehensive SEO strategies aligned with business objectives and growth targets.
- Own and manage the complete SEO function, from strategy formulation to implementation and performance optimization.
- Lead SEO initiatives across multiple projects and ensure consistent execution and delivery.
- Identify new growth opportunities and implement innovative SEO approaches.
Technical SEO
- Conduct comprehensive technical SEO audits and implement recommendations.
- Manage website architecture, crawlability, indexation, XML sitemaps, robots.txt, canonicalization, and structured data implementation.
- Optimize Core Web Vitals, page speed, mobile usability, and overall website performance.
- Resolve technical issues impacting organic visibility and search rankings.
- Work closely with development teams to ensure SEO best practices are implemented.
On-Page SEO
- Perform advanced keyword research and search intent analysis.
- Optimize website content, metadata, landing pages, internal linking, and content structure.
- Develop content strategies aligned with user intent and search trends.
- Implement entity-based SEO and semantic optimization techniques.
Off-Page SEO
- Develop and execute high-quality link-building and authority-building strategies.
- Drive digital PR and outreach initiatives to improve domain authority and brand visibility.
- Monitor and maintain healthy backlink profiles.
AI & LLM-Driven SEO
- Leverage AI and Large Language Models (LLMs) such as ChatGPT, Gemini, Claude, and other emerging technologies to enhance SEO processes and efficiencies.
- Build AI-assisted workflows for keyword research, content optimization, automation, reporting, and performance analysis.
- Optimize websites for AI-powered search experiences, generative search, and conversational search.
- Stay ahead of emerging AI trends and evaluate their impact on search behavior and SEO strategies.
Google Algorithm Updates & Industry Trends
- Continuously monitor and analyze Google algorithm updates and changes in search engine ranking factors.
- Adapt and implement strategies proactively to maintain and improve organic performance.
- Stay updated on modern SEO techniques, tools, and best practices.
Analytics & Reporting
- Track, analyze, and report on SEO performance, rankings, traffic, conversions, and ROI.
- Generate actionable insights and recommendations based on performance data.
- Utilize tools including:
- Google Analytics (GA4)
- Google Search Console
- Ahrefs
- SEMrush
- Screaming Frog
- Sitebulb
- Google Tag Manager
- Looker Studio
Stakeholder & Team Management
- Collaborate closely with content, development, design, marketing, and business teams.
- Act as a trusted SEO advisor to stakeholders and leadership teams.
- Communicate SEO strategies, progress, and recommendations effectively to technical and non-technical stakeholders.
- Drive cross-functional alignment and ensure timely execution of SEO initiatives.
Individual Contribution
- Independently execute and implement SEO initiatives when required.
- Take ownership of end-to-end project delivery and problem-solving.
- Be actively involved in hands-on implementation rather than strategy alone.
Required Skills & Qualifications
- Minimum 10–15 years of hands-on SEO experience with a proven track record of driving organic growth.
- Deep expertise in:
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Content SEO
- Programmatic SEO
- International SEO
- Strong understanding of:
- Google Algorithms and Ranking Factors
- Core Web Vitals
- E-E-A-T Framework
- Semantic Search
- Entity-Based SEO
- AI Search and Generative Search Experiences
- Hands-on experience with AI tools and LLMs in SEO workflows.
- Strong technical knowledge of:
- HTML
- CSS
- JavaScript
- Website Architecture
- CMS Platforms (WordPress, Shopify, Magento, etc.)
- Excellent analytical and problem-solving abilities.
- Exceptional communication, presentation, and stakeholder management skills.
- Ability to independently manage multiple projects and deliver results.
Preferred Qualifications
- Experience managing SEO for global markets, particularly the UK market.
- Experience in e-commerce and large-scale websites.
- Knowledge of Python, APIs, and SEO automation tools will be an added advantage.
- Exposure to programmatic SEO and AI-driven content optimization frameworks.
Key Competencies
- Strategic Thinking
- Hands-on Execution
- Technical Excellence
- Innovation & Continuous Learning
- Leadership & Ownership
- Stakeholder Management
- Problem Solving
- Communication & Collaboration
- Data-Driven Decision Making
- Project Management
Working Conditions
- Location: Mohali Office (Work from Office)
- Shift: UK Shift
- Working Days: Monday to Friday with Alternative Saturdays
- Employment Type: Full-Time
Pay: ₹2,500,000.00 - ₹3,000,000.00 per year
Benefits:
- Health insurance
- Leave encashment
- Paid time off
- Provident Fund
Work Location: In person
