About the role
MillD is looking for a Copywriter to own words across everything we publish — video scripts, blogs, product pages, ad copy, and more. One writer, all formats. You'll sit within the creative team and write both the top-of-funnel content that builds the brand and the conversion copy that turns interest into orders.
This is for a versatile writer who can move between a punchy hook for a 15-second ad, a long-form blog that ranks, and a product page that actually converts — without losing the MillD voice.
What you'll own
- Video scripts — hooks and scripts for performance and brand video, in step with the creative team's testing cadence.
- Blogs & long-form — SEO-informed articles that build category demand and rank, in coordination with the SEO function.
- Product pages (PDP) — conversion-focused copy that communicates MillD's protein density, per-serving value, and benefits, and moves the buying decision.
- Ad copy — primary text, headlines, and variations for Meta and Google, written for testing.
- Social copy — captions and short-form copy supporting the organic social calendar.
- Email & lifecycle copy — support retention flows (welcome, subscription nurture, win-back) in coordination with the Retention function.
- Brand voice — keep a consistent, accurate MillD voice across every format, including correct product claims and ambassador association.
What we're looking for
- 3–5 years writing across formats, with conversion copy in the portfolio — not just brand and social.
- Range: you can write a scroll-stopping hook and a page that sells, and switch registers cleanly.
- Ability to write for testing — multiple variations, fast, informed by what's working.
- Comfort taking direction from performance data and briefs from a creative lead.
- Clean, self-editing writer who ships at pace without dropping quality.
This is not the right role if you're a brand-only or social-only writer with no conversion work to show — this role has to move numbers on PDPs and ads, not just build vibe.
Nice to have
- SEO / long-form content experience.
- Food, health, or nutrition category exposure.
- Email/lifecycle copy experience.
- Comfort using AI writing tools to work faster (as an aid, not a crutch).
How success is measured
Volume and quality of copy shipped across formats; performance of conversion copy (PDP and ad contribution); support to content/SEO and retention output. Specific targets are set in a 30/60/90 plan on joining.
Pay: ₹450,000.00 - ₹650,000.00 per year
Work Location: In person
