Job Description: Performance Marketing Specialist
Srushti Group is looking for a Performance Marketing Specialist to manage and optimize paid advertising campaigns across Google, Meta, and LinkedIn platforms. The ideal candidate should have strong expertise in campaign strategy, budget management, and lead generation, with a focus on delivering measurable business results and maximizing ROAS.
Key Responsibilities
- Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Manage advertising budgets up to ₹30 Lakhs per month efficiently.
- Create and optimize Search, Display, Shopping, Performance Max, Remarketing, and Lead Generation campaigns.
- Monitor campaign performance metrics including ROAS, CPA, CPC, CTR, Conversion Rate, and Cost Per Lead.
- Conduct A/B testing for ad creatives, landing pages, and audience targeting.
- Develop audience segmentation and retargeting strategies to improve conversions.
- Analyze campaign data and provide actionable insights for continuous improvement.
- Coordinate with content, design, and development teams to enhance campaign performance.
- Prepare weekly and monthly performance reports.
Requirements
- 3–4 years of experience in Performance Marketing or Digital Marketing.
- In-depth knowledge of Google Ads, Meta Ads Manager, and LinkedIn Ads.
- Proven experience managing advertising budgets of ₹30 Lakhs or more.
- Strong experience in Shopping Ads with a focus on achieving profitable ROAS.
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Strong understanding of lead generation, e-commerce marketing, and conversion funnels.
- Excellent analytical and problem-solving skills.
Preferred Skills
- Experience working with e-commerce, D2C, real estate, or B2B brands.
- Knowledge of Performance Max campaigns and advanced audience targeting.
- Familiarity with Looker Studio and reporting dashboards.
- Basic understanding of SEO and landing page optimization.
- Experience handling multiple brand accounts simultaneously.
How to Apply
Send your resume to [email protected] or WhatsApp/Call 8608973848
Pay: ₹40,000.00 per month
Work Location: In person
