Job Profile: Email Marketing Executive
Responsbilities
Key Responsibilities:
- Design, execute, and optimize email marketing campaigns to improve engagement and conversion rates.
- Utilize Outlook, Google Workspace, and Mail Merge to create and manage bulk email communications efficiently.
- Develop email templates, subject lines, and compelling content to enhance customer interactions.
- Monitor campaign performance, analyze key metrics (CTR, open rates, conversions), and implement data-driven improvements.
- Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.).
- Manage and segment email lists to ensure targeted and personalized email campaigns.
- Collaborate with cross-functional teams including design, content, and sales to align email marketing strategies with business goals.
- A/B test various email elements to determine the most effective approaches.
- Troubleshoot email deliverability issues and optimize inbox placement.
- Stay updated on email marketing best practices and emerging trends.
Required Skills & Qualifications:
- Proven experience in Outlook, Google Workspace, and Mail Merge for email marketing.
- Strong understanding of email marketing automation and segmentation techniques.
- Knowledge of email compliance laws and best practices.
- Excellent copywriting and proofreading skills.
- Ability to analyze data and translate insights into actionable strategies.
- Strong attention to detail and project management skills.
- Bachelor's degree in Marketing, Communications, or a related field preferred.
Job Types: Full-time, Permanent
Language:
Work Location: In person
Email Marketing Executive
