Brand Marketing Manager
At Shaadi.com, we don’t just market a product. We help people find something real. In a world full of swipes and short-lived connections, we’re solving one of the biggest human problems—loneliness. Millions come to us looking for love, companionship, and meaningful relationships. We’re not a dating app. We’re where modern relationships begin—with culture, empathy, and intent. And now, we’re looking for a Brand Marketing Manager to help us tell those stories. Someone who can build brand love, create moments people care about, and turn ideas into culture, not just content.
The Role
This is where brand meets culture. You’ll lead brand-first campaigns, craft stories that go beyond product, and bring alive what modern love looks like in India today. Whether it’s a big-bang TVC , a viral reel , or a meme-worthy moment , you’ll be the voice behind stories people remember.
What You’ll Lead
Big, emotional brand campaigns — from insight ➝ idea ➝ execution
Storytelling that makes people laugh, cry, and hit share
Social-first ideas that build culture & community (not just likes)
Collaborations with creators, agencies & cultural voices
GTM plans for product launches & cultural moments
Building a distinct, ownable brand voice across ads, social & content
Using data & insights to make stories sharper and campaigns smarter
Staying plugged into trends, reels, rituals & internet culture
What You Bring
3–5 years of brand marketing experience at a consumer, D2C, or digital-first company
Strong creative instincts with the ability to brief, shape & ship bold ideas
Experience leading integrated campaigns (TVC, digital, social, influencer, branded content)
Deep understanding of Indian consumers, culture & context
Ability to extract insights from data to guide storytelling
️ A love for storytelling, insight, and craft
Mumbai-based or open to relocating
You’ll Thrive Here If You’re…
A builder who loves taking ideas from 0 1
A culture sponge — tracking memes, movements & mood shifts
A storyteller with commercial instincts
Collaborative, agile, and obsessed with quality
Passionate about brands that stand for something real
Why Join Us?
️ Purpose: Help people find love, not just logins
Creative playground: Build for a brand that touches millions of hearts
Freedom to create: No silos, no bureaucracy—just space to build magic
Team: Smart, kind, ambitious people who care deeply about craft & impact
