Job Profile: City CEO
Location: City-Based Operations- Delhi
Experience: 8-12 years
About: Fairdeal.Market
Fairdeal.Marketis a rapidly growing B2B quick commerce company offering a wide range of products
with delivery times as short as 20 minutes. Our mission is to ensure that every shopping bag
worldwide can be filled efficiently and sustainably.
Job Summary
The City CEO will own the end-to-end business performance of a city, including revenue growth,
operations, category performance, and profitability. This role is responsible for building and scaling
the city ecosystem — from sales team expansion and retailer acquisition to dark store operations,
supply chain efficiency, and market leadership.
The City CEO will act as the mini-CEO of the city, ensuring sustainable growth, strong unit
economics, and a reliable retailer experience.
Key Responsibilities
1. City Business Ownership
- Own the complete P&L of the city, including revenue, margins, and operating costs.
- Drive city-level GMV growth, retailer acquisition, and order frequency.
- Ensure the city operates with strong unit economics and contribution margins.
2. Sales Team Building & Market Expansion
- Build and scale the city sales organization including Area Managers and field sales teams.
- Drive retailer acquisition, onboarding, and relationship management.
- Design beat plans, territory mapping, and sales productivity frameworks.
3. City Network & Dark Store Planning
- Plan and execute city network expansion including warehouse and dark store locations.
- Optimize coverage, delivery speed, and operational efficiency.
- Ensure the city has the right inventory availability and service levels.
4. Demand Planning & Category Growth
- Forecast demand and align supply planning with category teams.
- Ensure strong category performance, SKU availability, and assortment relevance.
- Lead the addition of new categories based on retailer demand and market opportunities.
5. Trade Marketing & Pricing Strategy
- Execute trade marketing initiatives and pricing strategies to drive retailer adoption.
- Monitor competitor pricing and ensure market competitiveness.
- Implement schemes, promotions, and programs to improve order value and frequency.
6. Supply Chain & Operations Alignment
- Work closely with supply chain teams to ensure high fill rates and smooth last-mile execution.
- Manage city-level inventory planning, logistics performance, and service reliability.
- Ensure operational discipline across warehousing, dispatch, and deliveries.
7. Market Intelligence & Competitive Landscape
- Continuously analyze the competitive landscape within the city.
- Identify threats, opportunities, and emerging demand patterns.
- Drive strategic city expansion and growth initiatives.
8. Marketing & Brand Presence
- Execute offline and online marketing initiatives for city growth.
- Build strong brand presence and retailer awareness in the local market.
- Support local campaigns to drive retailer engagement and loyalty.
Key Skills & Qualifications
8–12+ years of experience in sales leadership, marketplace operations, or supply chain-driven businesses.- Strong background in B2B distribution, FMCG sales, e-commerce, or quick commerce.
- Proven experience managing city-level operations or regional business units.
- Strong understanding of field sales productivity and local market dynamics.
- Ability to build teams and drive execution in high-growth environments.
What We Offer
- Lead the end-to-end growth of a city business in a fast-scaling B2B quick commerce platform.
- Operate as a City CEO with full ownership of revenue, operations, and profitability.
- Build the future supply chain for retailers in India.
