ROLE AND RESPONSIBILITIES
01 Marketing Strategy & Execution
- Own the full marketing roadmap — from awareness to execution. Build and initiate campaigns that drive both consumer downloads and business onboarding, keeping cost-per-campaign as lean as possible without sacrificing quality. Your creativity should not be limited. Think outside the box
02 Cost-Efficient Campaign Management
- Identify and maximise high-ROI channels — organic, paid, partnerships, guerrilla marketing. Every rupee spent must be justified with expected output. At an early stage, resourcefulness matters more than budget size .
03 Content Oversight & Quality Control
- Work closely with the Social Media Manager to ensure all content meets brand standards, is strategically aligned, and is optimised for reach. This person is the bridge between creativity and strategy. Compatibility and team work between the both is highly essential
04 Audience Targeting & Growth
- Define and refine the target audience personas — both consumers and businesses. Use data, market research, and platform insights to ensure messaging reaches the right people at the right time. The main criteria is to ‘keep it simple’
05 Operations Management
- Build and maintain internal processes so the marketing function runs like clockwork — client management, timelines, approvals, budgets, and cross-team coordination (with social media manager and other team members) all fall under this person's watch.
06 Partnership & Outreach Management
- Identify and build relationships with local businesses, event organisers, influencers, and media outlets that can amplify reach without heavy ad spend. Early-stage growth lives and dies on smart partnerships. You should know how to maintain and keep good relationships with the people and businesses that helps up grow
07 Performance Metrics & Reporting
- Set, track, and report on KPIs across all marketing activities — reach, engagement, leads generated, conversion rates, and CAC. Bring data to every decision. Manage the data in a presentable way so that it can be recalled at any time
08 Team & Vendor Oversight
- Manage freelancers, agencies, and creative vendors if brought on board. Ensure output quality, timely delivery, and budget adherence across all external partners. A sense of accountability and responsibility should be felt
09 Go-To-Market Execution
- When entering a new city or onboarding a new business category, this person leads the launch plan — coordinating everything from hype-building to post-launch performance review. Your work is not set inside the 4 walls
Must-Haves
- 3–5 years of experience in marketing, with at least 1–2 years in an operations or managerial capacity
- Proven track record of running campaigns with measurable results on a tight budget
- Strong understanding of both digital marketing (SEO, paid ads, social, email) and on-ground/experiential marketing
- Experience managing or coordinating a small team or external vendors
- Analytical mindset — comfortable with dashboards, attribution models, and campaign reporting
- Excellent project management skills — can juggle multiple campaigns and timelines simultaneously
Good to Have
- Prior experience at a startup, marketplace, or consumer tech platform
- Familiarity with B2B2C growth models — understands that you have two audiences to market to simultaneously
- Experience with growth hacking, referral programs, or community-led growth strategies
- Knowledge of local market dynamics — understands nightlife, F&B, and events culture in your target cities
- Background in both brand building and performance marketing
Personality Traits We Are Looking For
- Natural leader who takes ownership without being micromanaged
- Obsessed with efficiency — always asking "can we get the same result for less?"
- Strategic thinker but also hands-on enough to execute when needed
- Calm under pressure and able to make quick decisions in a fast-moving startup
- Someone who sees problems as puzzles, not roadblocks
- Commercially minded — always thinking about what drives real business impact
- Someone who takes charge and accountability of his work.
Job Type: Full-time
Pay: ₹20,000.00 - ₹55,000.00 per month
Work Location: In person
