Job Title: Performance Marketing Manager / Marketing Executive/ Marketing head
Company: APPWRK IT Solutions Pvt. Ltd.
Experience: 3+ Years
Employment Type: Full-time
Location: Mohali
Company Profile : APPWRK IT Solutions Pvt. Ltd. is an India-based IT Service Provider founded in the year 2012, intent on associating with the right people at the right place to achieve the best possible results. Since 2012, APPWRK IT Solutions has been continuously developing web applications for businesses across the globe. We have successfully delivered numerous projects in the IT field, covering Mobile, Desktop, and Web applications.We are well known for our expertise, performance, and commitment to delivering high-quality solutions. As an IT services and product-based company, we cater to various industries, providing cutting-edge technology solutions tailored to our clients' needs.We take pride in working with Fortune 500 clients like Unilever and have a strong global presence in the US, Netherlands, and Australia. In India, we operate from Chandigarh and Delhi, offering top-tier IT solutions to businesses worldwide. Our team of skilled professionals is dedicated to driving innovation, efficiency, and digital transformation for our clients.
Role Overview
We are looking for a results-driven Marketing Manager / Sr. Executive/Marketing Head with strong hands-on experience in PPC/Paid Advertising, campaign strategy, performance analysis, SEO, and digital growth marketing. The ideal candidate should be capable of planning, executing, optimizing, and scaling marketing campaigns across multiple channels while contributing to overall business growth strategy.
Key Responsibilities :
Paid Advertising & Performance Marketing
-
Plan, create, manage, and optimize paid campaigns across:
-
Google Ads
-
Meta Ads (Facebook & Instagram)
-
LinkedIn Ads
-
YouTube Ads
-
Other relevant paid channels
-
Monitor campaign performance, budgets, ROAS, CPL, CAC, CTR, and conversions.
-
Conduct A/B testing for creatives, landing pages, and ad copies.
-
Optimize campaigns for lead generation, conversions, and revenue growth.
Marketing Strategy & Growth
-
Develop and execute digital marketing strategies aligned with business goals.
-
Identify growth opportunities, audience segments, and new acquisition channels.
-
Create short-term and long-term marketing roadmaps.
-
Analyze competitors, market trends, and consumer behavior.
SEO & Organic Growth
-
Manage on-page and off-page SEO activities.
-
Perform keyword research and competitor analysis.
-
Improve website rankings, traffic, and organic lead generation.
-
Coordinate with content/design teams for SEO-friendly content.
Analytics & Reporting
-
Analyze campaign data using tools like:
-
Google Analytics
-
Google Search Console
-
Meta Business Suite
-
SEMrush/Ahrefs
-
Looker Studio or similar tools
-
Prepare weekly/monthly performance reports with actionable insights.
-
Track KPIs and suggest optimization strategies.
Content & Branding Support
-
Coordinate with design/content teams for ad creatives and marketing campaigns.
-
Help maintain consistent brand positioning across digital platforms.
-
Suggest innovative campaign ideas and marketing experiments.
Automation & AI Tools
-
Utilize modern AI tools and automation platforms to improve campaign performance and workflow efficiency.
-
Explore AI-driven marketing techniques for scaling and optimization.
Required Skills & Qualifications
-
Strong experience in PPC/Performance Marketing.
-
Hands-on expertise with Google Ads and Meta Ads.
-
Good understanding of SEO principles and ranking strategies.
-
Ability to analyze campaign data and derive actionable insights.
-
Knowledge of lead generation funnels and conversion optimization.
-
Strong communication and strategic thinking skills.
-
Familiarity with marketing automation and AI tools is a plus.
-
Ability to manage multiple campaigns and deadlines efficiently.
Preferred Qualifications
-
Bachelors degree in Marketing, Business, or related field.
-
Google Ads / Meta Certifications are a plus.
-
Experience working with IT, SaaS, startups, or service-based companies preferred.
What We Offer
-
Opportunity to work with international clients and reputed brands.
-
Flexible remote/hybrid work culture.
-
Growth-focused and innovation-driven environment.
-
Exposure to cutting-edge AI marketing workflows.
-
Strong learning and career growth opportunities.
