We are looking for an experienced and performance-driven IT Marketing Specialist with 6–8 years of experience in lead generation, B2B marketing, and email marketing within the tech industry. The candidate will be responsible for driving qualified leads, executing targeted campaigns, and supporting business growth through strategic marketing initiatives.
Revenue-driven IT marketing role with direct business impact Hands-on with LinkedIn Sales Navigator & Apollo.io Ownership of end-to-end lead generation & pipeline building Exposure to global B2B clients and campaigns Performance-based growth and career advancement opportunities
Lead Generation & Prospecting: LinkedIn Sales Navigator, Apollo.io Email Marketing & Automation: Mailchimp, HubSpot, Zoho Campaigns CRM Tools: HubSpot CRM, Salesforce, Zoho CRM Analytics & Tracking: Google Analytics, Campaign performance dashboards Marketing & Outreach Channels: LinkedIn, Email Campaigning, Web Forms
Employment Type: Full time Work Mode: Onsite
- Strong experience in IT/Tech Marketing (B2B)
- Proven track record in lead generation & demand generation
- Hands-on experience with tools like LinkedIn Sales Navigator and Apollo.io
- Expertise in email marketing tools (Mailchimp, HubSpot, Zoho Campaigns, etc.)
- Good understanding of LinkedIn marketing & outreach strategies
- Knowledge of sales funnel, conversion optimization, and campaign analytics
- Familiarity with CRM tools (HubSpot, Salesforce, Zoho, etc.)
- Basic understanding of IT services, software, or SaaS products
- Strong communication and analytical skills
- Experience in SaaS / IT services marketing
- Knowledge of marketing automation workflows
- Familiarity with A/B testing & campaign optimization
- Basic understanding of SEO, landing pages & conversion funnels
- Exposure to tools like LinkedIn Sales Navigator and Apollo.io
- Understanding of data analytics & reporting metrics
Strong communication & interpersonal skills Target-driven and self-motivated mindset Good analytical and problem-solving ability Ability to manage multiple campaigns simultaneously Strong attention to detail
Assessment Criteria: You will be evaluated on technical depth, system design thinking, coding best practices, and cultural fit.
