Senior IT Marketing Specialist

AvyaTech -
Noida, Uttar Pradesh

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Job details

Full-time

Qualifications

CRM software
Email marketing
Salesforce
System design
Lead generation
Analysis skills
Human resources
SEO
Data analytics
Conversion optimisation
Marketing automation
MailChimp
A/B testing
SaaS
B2B Marketing
Communication skills
Marketing

Full job description

Noida

6-8 years

1 Position

Job Information

Responsibilities

Skills & Abilities

Interview Process

Job Information

We are looking for an experienced and performance-driven IT Marketing Specialist with 6–8 years of experience in lead generation, B2B marketing, and email marketing within the tech industry. The candidate will be responsible for driving qualified leads, executing targeted campaigns, and supporting business growth through strategic marketing initiatives.

Key Highlights

Revenue-driven IT marketing role with direct business impact

Hands-on with LinkedIn Sales Navigator & Apollo.io

Ownership of end-to-end lead generation & pipeline building

Exposure to global B2B clients and campaigns

Performance-based growth and career advancement opportunities

Tech Stack

Lead Generation & Prospecting: LinkedIn Sales Navigator, Apollo.io

Email Marketing & Automation: Mailchimp, HubSpot, Zoho Campaigns

CRM Tools: HubSpot CRM, Salesforce, Zoho CRM

Analytics & Tracking: Google Analytics, Campaign performance dashboards

Marketing & Outreach Channels: LinkedIn, Email Campaigning, Web Forms

Employment Details

Employment Type: Full time

Work Mode: Onsite

Responsibilities

As a key member of our team, you will:

Generate high-quality B2B leads for IT services and solutions through digital channels

Utilize tools like LinkedIn Sales Navigator and Apollo for prospecting, lead generation, and data enrichment

Plan, execute, and optimize email marketing campaigns (cold emails, drip campaigns, newsletters)

Build and manage a consistent lead pipeline through outbound and inbound strategies

Work closely with sales and technical teams to align marketing efforts with revenue goals

Create compelling marketing content (emails, LinkedIn outreach, case studies, etc.)

Manage and optimize campaigns across platforms like LinkedIn, email, and web

Track campaign performance, analyze KPIs, and improve conversion rates

Maintain and manage data in CRM systems

Identify new tools, trends, and strategies in IT marketing

Skills & Abilities

Must-Have Skills

Strong experience in IT/Tech Marketing (B2B)
Proven track record in lead generation & demand generation
Hands-on experience with tools like LinkedIn Sales Navigator and Apollo.io
Expertise in email marketing tools (Mailchimp, HubSpot, Zoho Campaigns, etc.)
Good understanding of LinkedIn marketing & outreach strategies
Knowledge of sales funnel, conversion optimization, and campaign analytics
Familiarity with CRM tools (HubSpot, Salesforce, Zoho, etc.)
Basic understanding of IT services, software, or SaaS products
Strong communication and analytical skills

Good-to-Have Skills

Experience in SaaS / IT services marketing
Knowledge of marketing automation workflows
Familiarity with A/B testing & campaign optimization
Basic understanding of SEO, landing pages & conversion funnels
Exposure to tools like LinkedIn Sales Navigator and Apollo.io
Understanding of data analytics & reporting metrics

Soft Skills

Strong communication & interpersonal skills

Target-driven and self-motivated mindset

Good analytical and problem-solving ability

Ability to manage multiple campaigns simultaneously

Strong attention to detail

Assessment Criteria: You will be evaluated on technical depth, system design thinking, coding best practices, and cultural fit.

Interview Process

Application Review

Screening profiles matching role requirements

1-3 Days

Recruitment Team

HR Screening

Introductory discussion about experience and fit

20-30 mins

HR Recruiter

Technical Assesment

Evaluate technical expertise

30-60 mins

Technical Team

Final Interview

Meeting with management for final evaluation

45-60 mins

Senior Management

Offer & Onboarding

Selection, offer release, and smooth joining process

3-5 days

Hr & Recruitment Team

How to Prepare

Understand B2B IT marketing & lead generation basics

Get hands-on with LinkedIn Sales Navigator and Apollo.io

Prepare examples of email campaigns & results achieved

Be clear on key metrics like open rate, CTR, and conversions

Practice explaining your lead generation strategy & tools used

Why Join Us?

Perks Of Joining Avya Technology

Enjoy flexibility, continuous learning, and a workplace where every voice matters.

Hybrid Work

Remote or Office

Flexible Timings

Work-life balance

Training

Continuous learning

Team Building

Team Spirit Activities

Rewards & Recognition

Celebrate Success

Paid Certifications

Professional Certification Support

Apply Now

Job Information

Key Highlights

Tech Stack

Employment Details

Responsibilities

Skills & Abilities

Must-Have Skills

Good-to-Have Skills

Soft Skills

Interview Process

Application Review

HR Screening

Technical Assesment

Final Interview

Offer & Onboarding

How to Prepare

Perks Of Joining Avya Technology

Hybrid Work

Flexible Timings

Training

Team Building

Rewards & Recognition

Paid Certifications

Jobseeker tools

Employer Tools

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