Here is a comprehensive Job Description (JD) tailored exactly to your agency's requirements for a Senior Copywriter:
Job Description: Senior Copywriter & Creative Account Lead (4–6 Years Experience)
Agency: Adwils
Location: On-Site
Position Type: Full-time
Job Overview
We are looking for a hybrid creative and strategic powerhouse to join our agency as a Senior Copywriter. In this unique role, you will bridge the gap between creative execution and business management. You will be responsible for crafting high-converting advertising copies and engaging content, while simultaneously acting as the main point of contact for clients and driving end-to-end project management.
The ideal candidate has a brilliant command over conceptual writing (including bilingual capabilities if required, such as English and regional ad copies), sharp presentation skills for pitching ideas, and the organizational discipline to manage project timelines from inception to delivery.
Key Responsibilities
- Conceptual Copywriting & Content: Write high-impact advertising copy, punchy captions, video scripts, headlines, and performance marketing ad copies across digital, social media, and print platforms.
- Client Account Management: Act as the primary, day-to-day point of contact for key client accounts. Build strong relationships, understand their business goals, and smoothly manage client expectations.
- Presenting & Pitching: Lead client meetings, present creative concepts, and confidently deliver pitches for new campaigns or prospective business.
- Project & Timeline Management: Own the creative pipeline for your accounts. Establish project timelines, coordinate deadlines internally with design and sales teams, and ensure all deliverables are executed flawlessly and on time.
- Strategic Input: Translate client briefs into actionable creative strategies, ensuring the copy aligns perfectly with the client’s brand voice and marketing objectives.
Required Skills & Qualifications
- Experience: 4 to 6 years of proven copywriting experience within an advertising agency, with a track record of handling client-facing or project management responsibilities.
- Writing Excellence: Exceptional copywriting skills with the ability to write sharp, persuasive, and culturally relevant ad copies.
- Communication & Presentation: Stellar verbal and written communication skills. You must be comfortable leading a room and presenting ideas clearly to stakeholders.
- Organizational Discipline: Strong project management traits. Ability to multitask, manage multiple timelines, prioritize tasks under pressure, and ensure agency workflows remain smooth.
- Work Mode: Ability to work full-time on-site at our agency office, collaborating face-to-face with the creative, strategy, and design teams.
What We Offer
- A fast-paced, dynamic on-site environment where you directly influence both creative output and client success.
- Clear growth paths toward Creative Direction or Account Leadership.
- Competitive salary package based on your portfolio and experience.
Pay: ₹20,128.01 - ₹63,966.64 per month
Work Location: In person
