Cation Care is looking for a dynamic and technically competent Veterinary Diagnostics Executive to develop and manage the veterinary diagnostic business in Jammu & Kashmir. The position will be responsible for promoting veterinary rapid diagnostic kits, conducting product demonstrations, developing relationships with veterinarians, veterinary clinics, hospitals, diagnostic laboratories, dairy farms and other institutional customers, and supporting customers with proper product usage and interpretation.
The ideal candidate should combine veterinary/diagnostic knowledge with strong communication, field-sales and business-development skills.
1. Position Summary
Cation Care is looking for a dynamic and technically competent Veterinary Diagnostics Executive to develop and manage the veterinary diagnostic business in Jammu & Kashmir. The position will be responsible for promoting veterinary rapid diagnostic kits, conducting product demonstrations, developing relationships with veterinarians, veterinary clinics, hospitals, diagnostic laboratories, dairy farms and other institutional customers, and supporting customers with proper product usage and interpretation.
The ideal candidate should combine veterinary/diagnostic knowledge with strong communication, field-sales and business-development skills.
2. Key Responsibilities
A. Veterinary Diagnostic Sales & Business Development
- Develop the veterinary diagnostics market across the assigned territory.
- Identify and establish relationships with veterinary doctors, clinics, hospitals, laboratories, dairy farms, breeding centres, veterinary pharmacies and institutions.
- Generate new customers and develop repeat business from existing customers.
- Achieve monthly, quarterly and annual sales targets.
- Develop new market opportunities for AURA veterinary diagnostic products.
- Maintain regular follow-up with customers and convert trials into repeat orders.
- Develop dealer and institutional business wherever required.
B. Technical Product Demonstration
- Conduct demonstrations of veterinary rapid diagnostic kits at clinics, hospitals, laboratories and farms.
- Explain appropriate sample collection, test procedures, result interpretation, storage and handling.
- Provide technical guidance to customers regarding correct product usage.
- Assist veterinarians and customers in understanding product specifications, sensitivity, specificity and limitations, based on approved product documentation.
- Record customer feedback and communicate technical issues to AURA/Cation Care management.
- Coordinate with the principal company's technical team for technical queries and complaints.
C. Veterinary Customer Relationship Management
- Build long-term professional relationships with veterinary practitioners.
- Regularly visit key veterinary clinics and institutions.
- Maintain a database of veterinarians, clinics, laboratories, farms and other prospective customers.
- Track customer trials, first orders, repeat orders and product preferences.
- Identify high-potential customers and develop them into regular accounts.
D. Market Development
- Map the veterinary diagnostic market in Jammu & Kashmir.
- Identify areas with high concentration of veterinary clinics, dairy farms, pet practices and livestock activity.
- Monitor competitor products, pricing, availability and market activity.
- Identify new diagnostic requirements and communicate market opportunities to management.
- Participate in veterinary events, seminars, conferences, camps and product awareness programmes.
E. Product Training & Technical Support
- Attend product training provided by AURA Biotechnologies.
- Maintain complete technical knowledge of assigned products.
- Conduct basic product training for dealers and customers where authorized.
- Ensure that customers follow the manufacturer's recommended instructions.
- Support troubleshooting and coordinate unresolved technical issues with AURA.
F. Sales Administration & Reporting
- Prepare daily field-visit reports.
- Maintain customer and prospect records.
- Submit weekly sales and market-development reports.
- Maintain records of demonstrations, samples and trials.
- Track quotations, orders, collections and outstanding payments in coordination with the accounts/commercial team.
- Maintain accurate information regarding customer requirements and future orders.
3. Primary Customer Segments
The Executive will primarily work with:
- Veterinary doctors and practitioners
- Pet clinics and veterinary hospitals
- Veterinary diagnostic laboratories
- Veterinary pharmacies
- Dairy farms
- Commercial livestock farms
- Artificial Insemination (AI) technicians and breeding centres
- Veterinary colleges and institutions
- Government veterinary institutions
- Poultry and livestock businesses, wherever applicable
- Veterinary distributors and dealers
4. Preferred Qualification
B.V.Sc. & A.H.
Other Suitable Qualifications
- M.V.Sc.
- M.Sc. Veterinary/Animal Sciences
- M.Sc. Microbiology
- M.Sc. Biotechnology
- M.Sc. Life Sciences
- B.Sc./B.Tech. Biotechnology or Microbiology with relevant diagnostic sales experience
Candidates with veterinary diagnostics, IVD, laboratory diagnostics or veterinary pharmaceutical sales experience will be preferred.
5. ExperienceFreshers
Fresh B.V.Sc. & A.H. candidates with strong communication skills and willingness to work in field sales may be considered.
Experienced Candidates
Preference will be given to candidates having 1–5 years of experience in:
- Veterinary diagnostics
- Veterinary pharmaceuticals
- IVD/diagnostic products
- Veterinary laboratory products
- Animal health
- Technical sales
- Veterinary business development
6. Required Skills
- Basic understanding of veterinary diseases and diagnostics
- Understanding of sample collection and handling
- Ability to perform and demonstrate rapid diagnostic tests
- Ability to understand test results and product instructions
- Basic knowledge of sensitivity, specificity and diagnostic accuracy
- Ability to communicate technical information clearly
Commercial Skills
- Business development
- Field sales
- Customer acquisition
- Negotiation
- Lead generation
- Follow-up and relationship management
- Territory development
Personal Skills
- Excellent communication skills
- Professional personality
- Confidence while interacting with veterinarians
- Willingness to travel extensively
- Strong presentation skills
- Self-motivated and target-oriented
- Good reporting and documentation skills
- Ability to work independently
7. Field Travel
The position will involve extensive field travel across Jammu and subsequently other parts of Jammu & Kashmir.
The candidate should be comfortable travelling to:
- Veterinary clinics
- Veterinary hospitals
- Dairy farms
- Livestock farms
- Laboratories
- Veterinary institutions
- Dealer locations
- Rural and semi-urban markets
A valid driving licence and ability to travel independently will be preferred.
8. Initial Performance Expectations
During the first three months, the Executive will be expected to focus strongly on market creation rather than only billing.
Indicative targets:
- Build a database of 150–200 veterinary prospects
- Conduct 40–50 product demonstrations
- Develop 25+ trial customers
- Generate 20+ active customers
- Establish relationships with key veterinary practitioners and institutions
- Generate regular repeat orders from successful trial customers
- Identify the top-performing products and customer segments in the territory
Targets will subsequently be converted into monthly sales and collection targets based on actual market potential.
9. Key Performance Indicators (KPIs)
Performance will be evaluated on:
- Sales achievement
- New customer acquisition
- Repeat customer development
- Product demonstrations
- Customer conversion rate
- Collection efficiency
- Territory coverage
- Veterinary doctor engagement
- Dealer/institutional development
- Technical support and customer satisfaction
- Market intelligence and competitor reporting
- Quality and timeliness of reporting
10. Salary & Incentives
Salary: ₹20,000–₹25,000 per month, depending on qualification and experience.
For an experienced veterinary diagnostics candidate, compensation may be structured separately based on experience.
In addition to fixed salary:
- Travel allowance/reimbursement
- Mobile/communication allowance, where applicable
- Performance-based sales incentive
- Additional incentives for achieving defined business-development milestones
The final compensation structure will be determined based on the candidate's qualification, experience and market capability.
11. Career Growth
A successful candidate may progress to:
Veterinary Diagnostics Executive
↓
Senior Veterinary Diagnostics Executive
↓
Veterinary Diagnostics Manager
↓
Regional Business Manager – Veterinary Diagnostics
↓
National Business Development / Product Manager – Veterinary Diagnostics
12. Ideal Candidate Profile
We are looking for someone who is not merely a salesperson.
The ideal candidate should be able to enter a veterinary clinic, confidently discuss a diagnostic requirement with the veterinarian, demonstrate the appropriate product, explain its correct use, obtain a trial, follow up on the result, convert the customer into a regular buyer and develop the relationship further.
Technical credibility + field capability + commercial mindset will be the key selection criteria.
13. Important Selection Criteria
During the interview, preference should be given to candidates who demonstrate:
- Strong veterinary/diagnostic fundamentals
- Good communication in English and Hindi
- Confidence in interacting with veterinary doctors
- Ability to conduct technical presentations
- Willingness to spend substantial time in the field
- Commercial understanding
- Learning ability
- Professional discipline
- Strong follow-up habits
- Long-term relationship-building ability
The role is intended to build the veterinary diagnostics market for Cation Care from the ground up and therefore requires a highly proactive, field-oriented and entrepreneurial individual.
Pay: Up to ₹350,000.00 per year
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Food provided
- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund
Work Location: In person
