B2B Marketing & Business Development
- Identify, qualify, and develop new business opportunities through corporate clients, channel partners, distributors, institutions, and strategic alliances.
- Generate business leads through networking, cold calling, referrals, email campaigns, and market research.
- Conduct client meetings, presentations, product demonstrations, and negotiations to drive business growth.
- Prepare business proposals, quotations, and customized marketing presentations.
- Build and maintain long-term relationships with clients while ensuring high customer satisfaction.
- Collaborate with the Sales team to convert qualified leads into successful business opportunities.
- Participate in business networking events, exhibitions, conferences, and trade shows to expand the organization's market presence.
B2C Marketing
- Plan and execute customer acquisition campaigns across digital and offline marketing channels.
- Organize promotional events, roadshows, exhibitions, product demonstrations, and customer engagement activities.
- Coordinate digital marketing initiatives, including social media campaigns, email marketing, WhatsApp marketing, and referral programs.
- Increase brand awareness and customer engagement through innovative marketing activities.
- Respond to customer inquiries and support the customer journey from lead generation to conversion.
Marketing Strategy & Brand Promotion
- Execute integrated marketing campaigns aligned with organizational goals and business objectives.
- Coordinate with creative, design, and digital marketing teams to develop marketing collateral such as brochures, flyers, presentations, banners, videos, and social media creatives.
- Ensure consistent brand positioning and messaging across all marketing channels.
- Conduct market research to identify customer needs, competitor activities, and emerging industry trends.
- Recommend innovative marketing initiatives to improve brand visibility and business growth.
Relationship Management
- Develop and nurture strong relationships with customers, corporate clients, vendors, business partners, and other stakeholders.
- Work closely with Sales, Operations, Customer Support, and Product teams to ensure effective campaign execution and customer satisfaction.
- Represent the organization professionally during client meetings, networking events, seminars, and exhibitions.
Reporting & Performance Analysis
- Maintain accurate records of leads, customer interactions, sales activities, and campaign performance using CRM systems.
- Prepare daily, weekly, and monthly MIS reports on marketing performance, lead generation, conversions, and business development activities.
- Analyze campaign effectiveness, lead conversion rates, customer engagement, and return on investment (ROI).
- Provide market insights, customer feedback, and recommendations to support strategic business decisions.
Desired Candidate Profile
Educational Qualification
- Bachelor's Degree in Marketing, Business Administration, Commerce, Management, or a related discipline.
- MBA (Marketing) will be an added advantage.
Experience
- 1–3 years of experience in Marketing, Business Development, Sales, Customer Acquisition, or Brand Management.
- Experience in handling both B2B and B2C marketing activities will be preferred.
- Experience in digital marketing, lead generation, or corporate sales is an added advantage.
Required Skills
- Strong knowledge of B2B and B2C marketing strategies.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Proven ability to generate leads and build lasting business relationships.
- Understanding of digital marketing, social media platforms, email marketing, and online lead generation techniques.
- Familiarity with CRM software and marketing automation tools.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint).
- Strong analytical, planning, and problem-solving abilities.
- Ability to manage multiple projects in a fast-paced environment.
- Self-motivated, target-oriented, and highly organized.
- Willingness to travel for client meetings, business development, promotional activities, and marketing events.
Why Join Us?
- Opportunity to work with a fast-growing and innovative organization.
- Exposure to diverse B2B and B2C marketing strategies across multiple industries.
- Opportunity to contribute directly to the organization's growth and success.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
