Role Overview
We are looking for a performance-driven Lead Generation Specialist who can plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram Ads) and Google Ads to generate high-quality leads at scale. The ideal candidate will have strong analytical skills, creative testing ability, and hands-on experience in performance marketing.
Key ResponsibilitiesCampaign Management
- Plan, launch, and manage paid campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
- Optimize campaigns to achieve target CPL (Cost Per Lead) and ROI.
- Handle full funnel setup: awareness → consideration → conversion.
Lead Generation & Optimization
- Drive high-quality leads through performance marketing strategies.
- Continuously A/B test creatives, ad copies, landing pages, and audiences.
- Monitor campaign performance and make real-time optimizations.
Audience & Targeting Strategy
- Build and scale custom, lookalike, and interest-based audiences.
- Retarget website visitors, app users, and engagement audiences.
Analytics & Reporting
- Track key metrics: CPL, CPA, CTR, Conversion Rate, ROAS.
- Use tools like Google Analytics, Meta Ads Manager, and conversion tracking tools.
- Provide weekly/monthly performance reports with actionable insights.
Creative Collaboration
- Work closely with design and content teams to create high-performing ad creatives.
- Suggest hooks, messaging, and formats that improve conversion.
Landing Page Optimization
- Coordinate with web team to improve landing page conversion rates.
- Suggest improvements in UX, copy, and CTA placement.
Key Requirements
- 2–3 years of hands-on experience in performance marketing.
- Strong expertise in:
- Meta Ads Manager (Facebook & Instagram Ads)
- Google Ads (Search, Display, YouTube)
- Proven track record of generating leads at scale.
- Experience with conversion tracking (Pixel, GA4, Tag Manager).
- Strong analytical mindset with data-driven decision making.
- Basic understanding of funnels, attribution models, and remarketing.
Preferred Skills
- Experience in education, preschool, or B2C lead generation.
- Knowledge of CRM tools and lead management systems.
- Familiarity with landing page builders (Unbounce, Webflow, etc.).
- Copywriting skills for ads.
Key KPIs
- Cost Per Lead (CPL)
- Lead Quality & Conversion Rate
- Return on Ad Spend (ROAS)
- Volume of Qualified Leads
- Campaign ROI
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
