JOB DESCRIPTION
Digital Marketing Specialist
Reports To
Group Management / Directors
Location
Remote (work-from-anywhere)
Type
Full-time, group-wide scope — deliverable across all Group companies
Experience
5+ years, proven hands-on track record
About the Role
We are a diversified group of companies looking for an experienced, hands-on Digital Marketing Manager to own digital marketing strategy and execution across the entire Group — working across several distinct businesses at once, not a single brand. Fully remote, but the candidate must be reliable, self-directed and responsive.
Key Responsibilities
- Strategy: Build and own the digital marketing strategy, content calendar and channel plan for each Group company, selecting the right channels for each audience and budget.
- Content & copywriting: Write on-brand copy for websites, ads, email and social; brief designers/videographers as needed; keep a consistent, professional publishing cadence.
- Social & channels: Plan, create and post content to the right platforms (LinkedIn, Instagram, Facebook, X, YouTube, TikTok, etc.); manage engagement and community response.
- Google Ads / SEM: Set up, run and optimise Google Ads campaigns (Search, Display, Shopping, Performance Max) — keywords, bidding, targeting, budget, A/B testing, conversion tracking.
- SEO & website: Run SEO audits, keyword research and on-page/technical optimisation; work with developers on site speed, UX and conversion rate.
- Brand & reporting: Build brand consistency across companies; deliver regular performance reports with clear metrics and recommendations to management; manage budgets responsibly.
Requirements
- 5+ years' hands-on digital marketing experience, ideally across multiple brands/industries or a group/agency-style portfolio; must provide proof of track record (campaign results, live sites/social pages managed, ad performance data).
- Degree in Marketing, Communications, Business or related field, or equivalent practical experience.
- Certifications: Google Ads and Google Analytics (GA4) required; Meta Blueprint, HubSpot, or SEMrush/Ahrefs SEO certification preferred.
- Proficient with Google Ads, GA4, Search Console, Tag Manager, Meta Ads Manager, SEO tools (SEMrush/Ahrefs), and social scheduling tools (Buffer/Hootsuite/Later).
- Excellent written and spoken English; strong copywriting skills.
- Hardworking, dependable, highly organised, and an excellent communicator — able to manage multiple companies' marketing at once and report directly to Group management.
How to Apply
Please submit the following:
- Updated CV/resume with a recent photograph.
- Expected salary, stated in Philippine Peso (PHP).
- Portfolio/work samples: live website or social links, sample ad copy, and campaign performance screenshots where possible.
- Proof of relevant certifications (Google Ads, GA4, etc.), with links where verifiable.
Work Location: Remote
