Job Location - Mulund - Work from Office
We are seeking a highly motivated and results-driven PPC Executive to join our dynamic digital marketing team. As a PPC Executive, you will be responsible for managing and optimizing paid search campaigns on platforms such as Google Ads, Bing Ads, and other advertising networks to drive traffic, conversions, and ROI for our clients or business.
Key Responsibilities:
PPC Campaign Management: Create, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, social media, etc.) to meet performance goals.
Keyword Research & Strategy: Conduct keyword research to identify high-performing search terms and integrate them into campaigns.
Ad Copywriting & Testing: Write engaging and high-converting ad copy and test different variations to improve campaign performance.
Bid Management: Adjust bids to optimize budget utilization and achieve the highest possible return on investment (ROI).
Analytics & Reporting: Monitor, analyze, and report on campaign performance (e.g., clicks, impressions, conversions, cost per acquisition) and provide actionable insights.
Conversion Rate Optimization (CRO): Work closely with the web development and design teams to optimize landing pages for better conversion rates.
Budget Management: Manage PPC budgets and ensure campaigns are running efficiently within allocated spend.
Competitor Analysis: Regularly review and analyze competitor PPC strategies and adjust your campaigns accordingly.
A/B Testing: Run A/B tests to improve ad performance, including landing pages, bidding strategies, and ad creatives.
Collaboration: Work with other digital marketing team members to integrate PPC campaigns with other marketing strategies, such as SEO and social media.
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
