Influencer Marketing Executive – Job Description
The Influencer Marketing Executive is responsible for identifying, recruiting, and managing influencers and content creators to promote the company’s brand and products. This role involves building strong relationships with creators, negotiating partnerships, managing contracts, coordinating campaign execution, and ensuring all collaborations align with the company’s marketing objectives.
Key Responsibilities:
- Identify and onboard suitable influencers and content creators across various social media platforms.
- Build and maintain strong relationships with influencers and creator agencies.
- Negotiate collaboration terms, deliverables, timelines, and campaign budgets.
- Prepare, manage, and coordinate influencer contracts and agreements.
- Plan, execute, and oversee influencer marketing campaigns from concept to completion.
- Coordinate with the marketing, creative, and social media teams to ensure successful campaign execution.
- Ensure influencers publish content according to agreed schedules and brand guidelines.
- Track campaign performance, engagement, reach, and ROI, and prepare performance reports.
- Monitor current social media trends and identify new creators for future collaborations.
- Maintain records of influencer partnerships, campaign progress, and marketing budgets.
- Ensure all collaborations align with the company’s brand identity and marketing goals.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
