Job Title: Advertising Manager
Job Summary
We are seeking a results-driven Advertising Manager to plan, execute, and optimize multi-channel advertising campaigns. The role focuses on driving brand awareness, customer acquisition, and ROI through data-led strategies and effective campaign management.
Key Responsibilities
- Develop and execute integrated advertising campaigns across digital and traditional channels.
- Manage paid media platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, and display networks.
- Monitor, analyze, and optimize campaign performance to maximize conversions and ROI.
- Collaborate with marketing, design, and content teams to produce high-performing ad creatives.
- Conduct audience, market, and competitor analysis to inform campaign strategy.
- Plan and manage advertising budgets to ensure efficient spend and performance.
- Track KPIs and deliver actionable performance reports to stakeholders.
- Run A/B tests to continuously improve campaign effectiveness.
- Maintain brand consistency across all advertising channels.
Qualifications & Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3–6 years of experience in advertising or digital marketing.
- Hands-on experience with major ad platforms (Google Ads, Meta Ads, LinkedIn).
- Strong analytical skills with proficiency in tools such as Google Analytics.
- Excellent communication and project management abilities.
- Detail-oriented with a balance of creative and analytical thinking.
Preferred Skills
- Experience with SEO/SEM strategies.
- Knowledge of programmatic advertising.
- Familiarity with marketing automation tools.
- Basic understanding of design principles or ad copywriting.
Work Environment
Office-based role with collaboration across internal teams and external agencies/vendors as required.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
Application Question(s):
- Do you have experience in Google Ads, Meta (facebook, Instagram), LinkedIn, etc?
- Do you have experience with SEO/SEM strategies?
- How comfortable are you with ad copywriting or collaborating with design teams?
Education:
Experience:
- Advertising: 3 years (Required)
Location:
- Salt Lake, Kolkata, West Bengal (Required)
Work Location: In person
