Key Responsibilities
- Achieve assigned sales targets (daily, weekly, and monthly) within the territory
- Appoint, manage, and motivate distributors to ensure effective market coverage
- Ensure availability and visibility of products at retail outlets
- Conduct regular market visits to retailers, wholesalers, and distributors
- Execute trade promotions, schemes, and marketing campaigns in the field
- Monitor stock levels, order booking, and timely replenishment
- Expand distribution network by onboarding new retailers and outlets
- Track competitor activities, pricing, and market trends
- Ensure proper merchandising and adherence to brand guidelines at outlets
- Collect payments and maintain credit discipline where applicable
- Submit daily sales reports, beat plans, and market feedback to management
Required Skills
- Strong selling and negotiation skills
- Excellent communication and interpersonal abilities
- Territory management and route planning (beat planning)
- Relationship management with distributors and retailers
- Basic analytical skills for sales tracking and reporting
- Familiarity with sales tools or mobile reporting apps (e.g., Salesforce CRM, Bizom)
- Ability to work under pressure in a target-driven environment
Educational Qualifications
- Bachelor’s degree in any discipline
- 1–4 years of experience in FMCG sales or related field
Key Performance Indicators (KPIs)
- Primary sales (company to distributor) and secondary sales (distributor to retail)
- Outlet coverage and numeric distribution
- Product visibility and shelf share
- Sales growth within assigned territory
- Collection efficiency and outstanding dues
- New outlet additions and market expansion
Work Environment
- Extensive fieldwork involving daily travel within assigned territory
- Interaction with distributors, wholesalers, and retailers
- Fast-paced, performance-oriented environment with incentives
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Internet reimbursement
Work Location: In person
