Job Description – Inside Sales Associate
Company: Soluture
Department: Sales and Business Development
Employment Type: Full-Time
About Soluture
Soluture is a business technology and enterprise solutions company delivering ERP implementation, business process automation, consulting, integration, and digital transformation services.
The company provides solutions including Microsoft Dynamics 365, Business Central, BuildOps construction management solutions, SoluturePay payroll solutions, ERP reimplementation, system integration, and ongoing business application support.
Role Overview
Soluture is looking for a motivated and results-oriented Inside Sales Associate to support lead generation, prospect engagement, appointment setting, and sales pipeline development.
The selected candidate will identify potential customers, connect with business decision-makers, understand their initial requirements, introduce Soluture’s solutions, qualify sales opportunities, and schedule meetings or product demonstrations for the business development and consulting teams.
This role is suitable for someone with strong communication skills, confidence in handling business conversations, and an interest in technology, ERP, business software, and digital transformation solutions.
Key Responsibilities
- Identify potential customers through LinkedIn, online research, business directories, databases, referrals, email campaigns, and other lead-generation channels.
- Contact prospective customers through telephone calls, emails, LinkedIn messages, WhatsApp, and other approved communication channels.
- Introduce Soluture’s ERP, business automation, payroll, construction management, and digital transformation solutions to prospective clients.
- Identify and connect with decision-makers such as business owners, managing directors, finance heads, operations managers, HR managers, project managers, and IT heads.
- Understand the prospect’s current systems, operational challenges, business requirements, industry, company size, and expected solution requirements.
- Qualify leads based on business need, decision-making authority, budget availability, implementation timeline, and level of interest.
- Schedule discovery meetings, consultation calls, and product demonstrations for the business development, functional consulting, and technical teams.
- Conduct regular follow-ups with prospects until the opportunity progresses, is closed, or is marked as inactive.
- Maintain accurate records of calls, emails, meetings, lead status, follow-up dates, requirements, and sales activities in the CRM or lead-management system.
- Support the sales team in preparing introductory presentations, company profiles, proposals, quotations, and follow-up communication.
- Coordinate with marketing teams regarding lead-generation campaigns, event leads, website enquiries, email campaigns, and social media prospects.
- Follow up on inbound enquiries received through the website, advertisements, referrals, events, and digital campaigns.
- Re-engage inactive leads and previously contacted prospects to identify new business opportunities.
- Research target industries, companies, competitors, and market opportunities.
- Achieve daily, weekly, and monthly targets for calls, qualified leads, meetings, demonstrations, and sales opportunities.
- Provide regular sales activity and pipeline reports to the Sales Manager or Business Head.
- Ensure all communication with prospects is professional, accurate, and aligned with Soluture’s brand positioning.
Solutions the Candidate May Promote
- Microsoft 365 solutions.
- Microsoft Dynamics 365 Finance and Operations.
- Microsoft Dynamics 365 Business Central.
- ERP implementation and consulting services.
- ERP reimplementation and project takeover services.
- Business process automation.
- System integration and data migration.
- BuildOps construction and project management solutions.
- SoluturePay payroll and HR-related solutions.
- ERP support, maintenance, training, and optimisation services.
Candidate Requirements
- Bachelor’s degree in Business Administration, Marketing, Commerce, Information Technology, Computer Applications, or a related field.
- One to three years of experience in inside sales, telesales, lead generation, business development, software sales, ERP sales, IT services, SaaS, or B2B sales.
- Fresh graduates with excellent communication skills and a strong interest in technology sales may also be considered.
- Strong verbal and written communication skills.
- Confidence in speaking with senior business professionals and decision-makers.
- Ability to understand business requirements and explain technology solutions in a clear and simple manner.
- Good telephone etiquette and professional email-writing skills.
- Strong follow-up discipline and the ability to manage multiple leads simultaneously.
- Basic understanding of ERP, CRM, accounting software, payroll systems, construction software, or business applications will be an advantage.
- Experience using CRM platforms, LinkedIn, email tools, spreadsheets, and lead-generation databases will be preferred.
- Ability to work independently while coordinating effectively with sales, marketing, consulting, and technical teams.
- Strong organisational, research, time-management, and documentation skills.
- Target-oriented mindset with a willingness to learn and improve continuously.
- Proficiency in English is required. Knowledge of additional regional languages will be an advantage.
Preferred Experience
Candidates with experience in any of the following areas will be preferred:
- Microsoft Dynamics 365 or Business Central.
- ERP, CRM, HRMS, payroll, accounting, or business software sales.
- Construction technology or project management software.
- SaaS and cloud-based business solutions.
- IT consulting and digital transformation services.
- B2B appointment setting and lead qualification.
- LinkedIn prospecting and email outreach.
Key Performance Indicators
- Number of outbound calls and prospecting activities completed.
- Number of new leads identified.
- Number of qualified sales opportunities generated.
- Number of appointments and product demonstrations scheduled.
- Meeting attendance and demonstration completion rate.
- Lead-to-opportunity conversion rate.
- Response time for inbound enquiries.
- Follow-up completion and CRM update accuracy.
- Value of the sales pipeline generated.
- Contribution to monthly and quarterly sales targets.
Key Skills
- Inside sales and lead generation.
- B2B prospecting.
- Cold calling and appointment setting.
- Lead qualification.
- Consultative communication.
- Email and LinkedIn outreach.
- CRM and pipeline management.
- Business research.
- Relationship building.
- Objection handling.
- Sales reporting and documentation.
- ERP and technology solution awareness.
What Soluture Offers
- Opportunity to build a career in enterprise technology and ERP sales.
- Exposure to Microsoft Dynamics 365 and other business software solutions.
- Product and sales training.
- Support from experienced consulting, technical, marketing, and business development teams.
- Competitive salary based on experience and capabilities.
- Performance-based incentives linked to qualified opportunities and sales achievements.
- Professional development and career growth opportunities.
- Opportunity to work with customers across multiple industries and markets.
How to Apply
Interested candidates may submit their updated CV along with the following details:
- Current location.
- Current salary.
- Expected salary.
- Notice period.
- Relevant inside sales or lead-generation experience.
- Software, ERP, or technology solutions previously handled.
Pay: ₹30,000.00 per month
Work Location: In person
