We are looking for a results-driven PPC Expert to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience managing PPC campaigns, improving ROI, and driving qualified traffic and conversions through data-backed strategies.
Key Responsibilities :
- Plan, create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid media channels
- Conduct keyword research, audience targeting, and competitor analysis
- Monitor daily campaign performance, budgets, and bids to maximize ROI
- Analyze campaign data and prepare performance reports with actionable insights
- Perform A/B testing on ads, landing pages, and targeting strategies
- Track conversions using tools like Google Analytics, Google Tag Manager, and conversion pixels
- Collaborate with SEO, content, and design teams to align paid campaigns with overall marketing goals
- Stay updated with the latest PPC trends, algorithm updates, and best practices
Required Skills & Qualifications:
- Proven experience as a PPC Specialist / Paid Media Expert
- Strong knowledge of Google Ads, keyword planning, bidding strategies, and Quality Score optimization
- Experience with social media advertising, Meta and LinkedIn.
- Familiarity with conversion tracking, remarketing, and funnel optimization
- Excellent communication and reporting skills
- Google Ads Certification (Search, Display, or Performance Max)
- Experience handling high-budget campaigns
- Knowledge of CRO and landing page optimization
- Must Have Agency experience
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
