JOB DESCRIPTION
Deputy General Manager – Sales & Marketing – South India
1. Position Details
Particular
Details
Designation
Deputy General Manager – Sales & Marketing
Department
Sales & Marketing
Location
South India – Bengaluru / Chennai / Hyderabad
Territory
Karnataka, Tamil Nadu, Telangana, Andhra Pradesh
Reporting To
Head – Sales & Marketing / Business Head
Experience
12–18 Years
Industry
Solar / Renewable Energy / EPC / Infrastructure
Employment Type
Full Time
Travel Requirement
Extensive travel across South India
2. About the Role
We are looking for an experienced and result-oriented Deputy General Manager – Sales & Marketing to lead the South India business development and sales function for Sunchaser Structures Pvt. Ltd.
The incumbent will be responsible for developing and executing the regional business strategy for Solar Trackers, Ground-Mounted Module Mounting Structures (MMS), Seasonal Tilt MMS and related solar mounting solutions.
The role requires strong relationships with Solar IPPs, EPC companies, renewable energy developers, module manufacturers, consultants, project developers, procurement teams and other key stakeholders.
The DGM will be responsible for building a strong regional sales pipeline, identifying upcoming solar projects, developing strategic accounts, leading commercial negotiations and achieving regional revenue and margin targets.
3. Key Responsibilities
A. Regional Business Strategy
- Develop and execute the overall South India Sales & Business Development Strategy.
- Prepare state-wise business plans for Karnataka, Tamil Nadu, Telangana, Andhra Pradesh.
- Identify high-potential markets, customers, projects and applications.
- Develop strategies for increasing Sunchaser's market share in the South Indian solar market.
- Prepare annual, quarterly and monthly sales plans.
- Monitor regional market developments, project announcements, tenders and investment activity.
- Identify opportunities for expansion into new customer segments and geographies.
B. Business Development
- Identify and develop new business opportunities in utility-scale solar and renewable energy projects.
- Build relationships with:
- Solar IPPs
- EPC Contractors
- Renewable Energy Developers
- Project Developers
- Independent Power Producers
- Government / PSU customers
- Consultants
- Engineering firms
- Procurement teams
- Solar module manufacturers
- Project owners
- Develop a strong network among decision-makers and key influencers.
- Track upcoming solar projects from concept, tender and pre-bid stage through award and execution.
- Generate qualified leads and convert them into business opportunities.
- Develop long-term strategic relationships with major regional accounts.
C. Sales Management
- Own the complete regional sales cycle from lead generation to order closure.
- Achieve assigned regional:
- Sales targets
- Order booking targets
- Revenue targets
- Gross margin targets
- Collection targets
- Develop and maintain a healthy sales pipeline.
- Prepare accurate sales forecasts and revenue projections.
- Review opportunities based on project size, probability, competition, pricing and expected closure date.
- Ensure timely follow-up of all major opportunities.
- Drive conversion of enquiries into purchase orders/contracts.
- Ensure proper handover of confirmed orders to internal execution teams.
D. Key Account Management
- Develop and manage strategic relationships with major customers in South India.
- Identify key accounts and prepare Key Account Development Plans.
- Conduct regular meetings with senior management and procurement teams of major customers.
- Understand customer requirements, upcoming projects and procurement strategies.
- Resolve commercial and relationship-related issues.
- Develop repeat business and long-term supply relationships.
- Maintain strong customer engagement even after order closure.
E. Solar Tracker & MMS Business Development
- Promote Sunchaser's:
- Horizontal Single-Axis Trackers
- Solar Tracking Solutions
- Fixed-Tilt MMS
- Seasonal Tilt MMS
- Ground-Mounted Structures
- Other solar mounting solutions
- Understand customer technical requirements and coordinate with Design/Engineering teams.
- Lead technical-commercial discussions with EPCs and project developers.
- Present the technical and commercial advantages of Sunchaser solutions.
- Support customers during technical evaluation, vendor approval and qualification processes.
- Participate in pre-bid meetings and technical clarification discussions.
F. Tender & Project Tracking
- Maintain a comprehensive database of upcoming solar projects in South India.
- Track:
- Project capacity
- Developer
- EPC
- Consultant
- Location
- Tender status
- Expected order date
- Competitors
- Estimated MMS / Tracker requirement
- Identify projects at an early stage to establish Sunchaser's presence before tendering.
- Coordinate with internal teams for tender and technical-commercial submissions.
- Ensure timely submission of quotations, proposals and commercial offers.
G. Commercial Negotiation
- Lead commercial negotiations with key customers.
- Develop pricing strategies in coordination with management.
- Maintain desired contribution margins while remaining competitive.
- Negotiate:
- Product pricing
- Payment terms
- Delivery schedules
- Warranty
- LD clauses
- Commercial terms
- Contractual conditions
- Analyze competitor pricing and market positioning.
- Ensure commercial risks are identified before order acceptance.
H. Market Intelligence & Competitor Analysis
- Continuously monitor the South Indian solar market.
- Track competitors':
- Products
- Pricing
- Technology
- Projects
- Customer base
- Market positioning
- Prepare periodic Competitor Intelligence Reports.
- Identify market trends and emerging technologies in solar tracking and mounting systems.
- Provide recommendations to management for product, pricing and market strategy.
The Indian utility-scale solar market includes large EPC/developer players and tracker suppliers, making competitor intelligence and early project engagement particularly important for this role.
4. Team Leadership
- Build and lead the South India sales/business development team.
- Define territory-wise responsibilities and targets.
- Set individual KPIs for sales team members.
- Conduct regular performance reviews.
- Coach and mentor sales executives/managers.
- Improve sales productivity and conversion ratios.
- Develop a high-performance sales culture.
- Identify manpower requirements for future regional expansion.
5. Internal Coordination
Work closely with:
- Design & Engineering
- Project Management
- PPC
- Production
- Quality Assurance
- Purchase
- Finance & Accounts
- Dispatch & Logistics
- HR & Administration
to ensure smooth execution from enquiry → quotation → order → production → dispatch → project completion.
6. Sales MIS & Reporting
The incumbent will be responsible for maintaining and presenting:
- Daily/weekly sales updates
- Monthly sales performance
- Order booking report
- Sales funnel report
- Project pipeline report
- Customer-wise business report
- State-wise sales report
- Competitor analysis
- Lost order analysis
- Sales forecast
- Collection status
- Key account status
- Market intelligence report
Monthly business reviews with senior management will be mandatory.
7. Educational Qualification
Essential
- Bachelor's Degree in Engineering / Business Administration / Marketing / Commerce or related discipline.
Preferred
- MBA / PGDM in Sales & Marketing / Business Management.
- Engineering background, particularly Mechanical / Electrical / Civil, will be an advantage.
8. Experience Required
- 12–18 years of overall experience in Sales / Business Development.
- Minimum 5 years in a senior sales/business development leadership role.
- Strong experience in the Solar / Renewable Energy / EPC / Infrastructure industry.
- Experience dealing with utility-scale solar projects is highly preferred.
- Candidates with experience in Solar Tracker / MMS / Solar Structures / Module / Inverter / EPC / BOS businesses will be preferred.
- Proven experience handling large-value B2B/project sales.
9. Preferred Industry Background
Candidates from the following industries may be considered:
- Solar Tracker
- Solar MMS / Mounting Structures
- Solar Modules
- Solar EPC
- Solar Inverters
- Renewable Energy
- Power Transmission
- Steel Structures
- Infrastructure
- Electrical / Mechanical Equipment for Utility Projects
10. Ideal Candidate Profile
We are looking for a business leader rather than a conventional sales manager.
The ideal candidate should already have a strong network among South Indian solar EPCs, IPPs, developers and procurement decision-makers and should be capable of independently developing a regional business.
The candidate should be able to answer:
"Which projects are coming in South India, who is developing them, who is the EPC, who is the decision-maker, what is the procurement timeline, who are our competitors, and how can Sunchaser win the order?"
This market-intelligence and relationship-driven approach is particularly important because large-scale solar procurement involves developers, EPCs, consultants and technology suppliers across multiple project stages.
11. Reporting Structure
Business Head / Head – Sales & Marketing
↓
DGM – Sales & Marketing – South India
↓
Regional Sales Managers / Business Development Managers
↓
Sales Engineers / Business Development Executives
12. Location & Travel
Base Location: Bengaluru / Chennai / Hyderabad
The position will require extensive travel across:
- Karnataka
- Tamil Nadu
- Telangana
- Andhra Pradesh
Regular visits to customer offices, project sites, EPC offices, developer offices, industry events and tender-related meetings will be required.
13. Authority & Decision-Making
The DGM will be responsible for:
- Regional sales strategy
- Customer prioritization
- Sales pipeline prioritization
- Regional business development
- Key account strategy
- Sales team deployment
- Market development initiatives
- Commercial recommendations
Major pricing, credit, contractual and strategic decisions will remain subject to the company's approval matrix.
14. Expected First-Year Deliverables
Within the first 90 days:
- Establish a comprehensive South India project database.
- Map major IPPs, EPCs, developers and consultants.
- Identify top 25–50 strategic accounts.
- Build a qualified project pipeline.
- Establish customer engagement with key decision-makers.
- Conduct competitor and pricing analysis.
- Prepare state-wise business development strategy.
Within 6 months:
- Establish a strong regional sales pipeline.
- Generate new customer accounts.
- Secure customer/vendor registrations and approvals.
- Convert qualified opportunities into commercial negotiations.
- Build a capable regional sales team.
Within 12 months:
- Achieve assigned South India sales and order-booking targets.
- Establish Sunchaser as a preferred supplier for targeted EPC/IPPs.
- Develop sustainable repeat business.
- Build a predictable regional sales funnel.
- Create a scalable South India business platform.
15. Compensation
Salary: Competitive / No Bar for the Right Candidate
Compensation will be aligned with the candidate's experience, existing customer network, industry exposure, leadership capability and demonstrated business-generation track record.
16. Why Join Sunchaser Structures?
Sunchaser Structures operates in the growing renewable-energy infrastructure sector with a focus on solar trackers and ground-mount mounting systems. Its integrated capabilities across engineering, manufacturing, galvanizing and quality provide the sales organization with a strong technical and manufacturing foundation.
The DGM – South India will have the opportunity to build and lead a strategic regional business and directly contribute to the company's expansion in one of India's important solar markets.
"Supplying Structure, Deploying Trust."
Pay: ₹100,000.00 - ₹120,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
- Work from home
Work Location: Hybrid remote in Chennai, Tamil Nadu (Chennai, Chennai District)
