Key ResponsibilitiesPerformance Ads
- Plan, execute, and optimize campaigns on Meta Ads (FB & IG) and Google Ads.
- Manage full D2C funnel: Prospecting → Retargeting → Retention.
- Creative Strategy
- Improve KPIs: High ROAS,ROI, Low CPA, Strong CVR, Steady Scaling.
Automation & Tracking
- Set up and manage advanced automation flows, including:
- Meta automation rules
- Google automated bidding
- GTM event configuration
- Pixel/CAPI integrations
- Automated dashboards (Looker Studio optional)
WhatsApp Automation & Growth
- WhatsApp Automation & Growth
- Build and optimize WhatsApp automation funnels using Interakt / Wati / Zoko / AiSensy.
- Set up automated flows: Welcome, Broadcasts, Cart Recovery, Lead Nurturing.
- Integrate WhatsApp with ad campaigns to drive high-intent leads, faster conversions, and remarketing.
Other Responsibilities
- Conduct A/B tests (creatives, audiences, landing pages).
- Manage multiple client accounts with consistent performance.
- Provide weekly and monthly reports with actionable insights.
Requirements
- 2–3 years of proven experience in Meta + Google Ads.
- Strong understanding of D2C scaling, ROAS-driven strategies, and moderate-budget optimization.
- Experience in WhatsApp automations and building conversion-focused workflows.
- Skilled in analytics, audience segmentation, and funnel optimization.
- Comfortable managing multiple client accounts.
- Strong communication and data interpretation skills.
What We Offer
- Work with multiple D2C brands and niche businesses.
- ROI-focused culture — consistency over big spend.
- Exposure to AI-driven marketing automation tools.
- Performance-linked incentives and growth into senior strategy roles.
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
Ability to commute/relocate:
- Gandhipuram, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Digital marketing: 2 years (Preferred)
Work Location: In person
