Job Description: PPC Executive
We are looking for a performance-driven PPC Executive to plan, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads for Makes360 clients across multiple industries.
The ideal candidate should be analytical, results-focused, and passionate about performance marketing.
Key Responsibilities
- Plan, launch, manage, and optimize PPC campaigns on Google, Meta, and LinkedIn
- Conduct keyword research, audience research, and competitor analysis
- Write and optimize ad copies aligned with campaign goals
- Manage budgets, bids, quality score, and overall campaign performance
- Monitor key performance metrics and identify optimization opportunities
- Perform A/B testing on ad creatives, audiences, and landing pages
- Implement and manage remarketing and retargeting campaigns
- Track conversions using Google Analytics, Tag Manager, and platform pixels
- Prepare detailed performance reports with actionable insights
- Coordinate with content, design, and strategy teams for ad creatives
- Stay updated with platform changes, trends, and best practices
Required Skills & Expertise
- Hands-on experience with:
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Strong understanding of:
- Google Analytics & Google Tag Manager
- Conversion tracking and attribution
- Knowledge of:
- Remarketing & audience segmentation
- Smart bidding strategies & funnel-based advertising
- Strong analytical skills with a data-driven mindset
- Ability to manage multiple campaigns and budgets simultaneously
KPIs & Performance Targets
- Cost per Lead (CPL) / Cost per Acquisition (CPA) optimization
- Improvement in ROAS and conversion rates
- Consistent growth in campaign ROI
- Lead quality and funnel performance improvement
Why Work With Us?
- Hands-on experience with real client budgets
- Direct mentorship and guidance from leadership
- Fast career growth in performance marketing
- Results-driven, innovative, and learning-focused culture
- Opportunity to work across diverse industries and campaigns
Growth Path
PPC Executive → Senior PPC Specialist → PPC Manager → Performance Marketing Head
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
Work Location: In person
