Sales Head – Digital Marketing Agency
Experience: 5–10+ years
Background: B2B Sales | Retail Sales | Business Development | Digital Marketing Services | Client Acquisition
Role Purpose
Lead the agency's revenue function by acquiring new business clients, developing strategic accounts, building the sales team, and creating a scalable B2B sales pipeline for digital marketing, performance marketing, branding, social media, website, SEO, and technology services.
Key Responsibilities
- Lead B2B client acquisition for the digital marketing agency.
- Identify and approach SMEs, startups, retailers, manufacturers, professionals, corporates, institutions, and local businesses.
- Build a strong pipeline through direct sales, referrals, partnerships, networking, LinkedIn, cold calling, email, events, and outbound campaigns.
- Convert prospects into monthly/annual digital marketing clients.
- Sell agency services including:
- Performance Marketing
- SEO
- Social Media Management
- Website & App Development
- Branding & Creative Services
- Lead Generation
- Content Marketing
- Google & Meta Advertising
- Marketplace/E-commerce Marketing
- Develop packages and commercial proposals suited to different business segments.
- Build relationships with business owners, founders, CXOs, marketing heads and decision-makers.
- Develop strategic partnerships with consultants, IT companies, business associations, distributors and other agencies.
- Recruit, train and manage the sales team.
- Establish sales targets, KPIs, CRM processes and reporting systems.
- Create territory and industry-wise sales strategies.
- Maintain a healthy sales pipeline and accurate revenue forecasts.
- Negotiate contracts, retainers and commercial terms.
- Coordinate with the digital marketing and operations teams to ensure smooth client onboarding.
- Drive upselling, cross-selling and client retention.
- Take ownership of monthly and annual revenue targets.
Ideal Candidate
The ideal candidate should have:
- 5–10+ years of B2B/B2C sales experience, preferably with exposure to retail/business markets.
- Strong understanding of how Indian businesses make purchasing decisions.
- Existing network among business owners, retailers, SMEs, startups and corporates is a major advantage.
- Ability to sell intangible services and recurring retainers, not just physical products.
- Strong communication, negotiation and presentation skills.
- Proven ability to build and manage a sales team.
- Target-oriented and commercially driven mindset.
- Understanding of digital marketing is preferred; deep technical expertise is not mandatory.
- Experience selling digital marketing, advertising, IT, SaaS, website development, consulting or other B2B services will be highly valuable.
Compensation Structure
Fixed Salary: ₹30,000–₹75,000+ per month
Incentives: Performance-based
Commission: Based on new business/revenue generated
Additional: Leadership incentives / team-performance incentives
Pay: ₹20,000.00 - ₹50,000.00 per month
Benefits:
Work Location: Remote
