You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
As part of the Business Marketing team, you will be responsible for driving retention tactics for business customers ranging from small businesses to GE and public sector. This is a critical, multi-faceted role responsible for executing and supporting programs and digital journeys focused on customer churn reduction, supporting the enablement and launch of new quarterly promotions. This role requires extensive cross-functional collaboration with teams like IT, Biz, and MarTech and the ability to act as a responsive point-of-contact and critical thinker for complex offer and customer journey issues.
In this role you will be responsible for:
Quickly develop an understanding of current marketing campaigns in collaboration with internal and external partners for existing business customers of Verizon.
Identify and implement tactics in support of retention campaigns; identify process efficiencies and success metrics
Ensure success metrics are trackable; track results and customer journey to identify opportunities for optimization
Collaborate with the data sciences team to recommend model opportunities for behavior propensity and revenue growth. Analyze customer behavior, segment trends, and historical data to develop targeting and testing strategies.
Utilize outside-of-the-box thinking and help improve program performance through the evolution of our digital customer journey, communication strategy, and real time campaigning
Participate in meetings that drive promotional development.
Advise various working teams on the offer strategy.
Submit Workfront requests related to offer enablement.
What we’re looking for:
You’ll need to have:
Four or more years of relevant experience required.
Experience with marketing analytics and driving actionable insights.
Experience with data visualization and communicating strategies and outcomes to stakeholders at all levels.
Familiarity with tools such as Google Analytics, CRM software, or data visualization platforms like Tableau
Strong written and verbal communication skills.
Even better if you have one or more of the following:
Telecom or subscriber services experience.
Experience marketing to Enterprise and/or Public Sector customers
Experience analyzing large datasets to derive actionable insights.
Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc).
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
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Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics.
