About the Role
Digi Brooks is looking for a results-oriented PPC Executive with hands-on experience in Google Ads and Meta Ads. The ideal candidate should have a strong understanding of paid advertising strategies, campaign optimization, lead generation, and e-commerce marketing. If you are data-driven, analytical, and passionate about delivering measurable results, we'd love to hear from you.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram) campaigns.
- Conduct keyword research, competitor analysis, and campaign planning.
- Write compelling ad copies that improve click-through and conversion rates.
- Monitor and optimize campaign performance based on CTR, CPC, CPA, ROAS, ROI, and Conversion Rate.
- Set up and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API.
- Manage Google Merchant Center, product feeds, feed optimization, and resolve product disapproval issues.
- Perform audience research, targeting, remarketing, and A/B testing of creatives and landing pages.
- Implement campaign scaling strategies (Horizontal & Vertical Scaling) to improve performance.
- Prepare regular performance reports and provide actionable insights to clients and internal teams.
- Stay updated with the latest Google Ads, Meta Ads, and digital marketing trends.
Required Skills
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong knowledge of GA4, GTM, Meta Pixel, and Conversion API.
- Experience with Google Merchant Center and e-commerce campaigns.
- Understanding of campaign optimization, bidding strategies, and budget management.
- Knowledge of keyword research tools and competitor analysis.
- Excellent analytical and problem-solving skills.
- Good communication and reporting skills.
Share resume at - [email protected]
Contact at - +91-79 7365 7634 and +91-97791-61649
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
