Description :
The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and marketing team members to develop our strategy for product launches and product positioning.
Responsibilities
Research our market's consumer preferences then target and segment our customers effectively based on this research
Manage the product specific content calendar
Use Product Led Growth strategies & campaigns to grow acquistion funnel.
Collaborate with sales team to create marketing content that will enable the sales team
Work with customers to create case studies
Create product marketing content that clearly and effectively communicates our value-proposition
Oversee product launches, feature releases, and product positioning.
Qualifications
Bachelor's degree or equivalent experience in related area; preferred working for B2B SaaS Products.
2+ years' of product marketing experience
Strong verbal, written, and presentation skills
