# Digital Marketing Executive
*Vale Stays | Serviced Apartments & Homestays*
The New Standard In Hospitality
Location: Delhi, India (On-site)
Job Type: Full-time
Experience: 1–3 years
Department: Marketing
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## About Vale Stays
Vale Stays is a fast-growing serviced apartments and homestays brand redefining hospitality — offering guests more space, more privacy, and more value than a traditional hotel, while helping property owners turn their homes into steady-earning assets. We're building our digital presence from the ground up, and we're looking for someone who can own that growth.
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## About The Role
We're hiring a Digital Marketing Executive to lead our online visibility and growth — from SEO and content to social media and AI-powered marketing workflows. This is a hands-on role for someone who wants real ownership of strategy, not just execution of someone else's plan.
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## Key Responsibilities
- Plan and execute *SEO strategy* for valestays.com — keyword research, on-page optimization, technical SEO, and local SEO / Google Business Profile management for our properties
- Use *AI tools* (ChatGPT/Claude, AI image & video tools, automation platforms) to scale content production, research, and campaign execution
- Manage and grow our *social media presence* — content calendars, captions, hashtag strategy, posting cadence, and performance tracking
- Plan and optimize *paid campaigns* (Google Ads, Meta Ads) as budgets allow
- Track and report on *website analytics* (GA4, Search Console) — traffic, rankings, conversions
- Collaborate on content: blog posts, social carousels, Reels, and email campaigns
- Run *competitor analysis* and stay current on SEO, AI, and social media trends
- Support marketing campaigns aimed at property owners (host acquisition), in addition to guest-facing marketing
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## Must-Have Skills
- *Strong, demonstrable knowledge of SEO* — on-page, technical, and local SEO (non-negotiable)
- *Hands-on experience using AI tools for marketing* — content generation, research, workflow automation, AI image/video tools (non-negotiable)
- Familiarity with Google Analytics (GA4), Search Console, and Google Business Profile
- Strong written English and content/copywriting ability
- Working knowledge of social media marketing and content planning
## Good To Have
- Experience marketing in real estate, hospitality, or travel
- Experience running Meta Ads or Google Ads campaigns
- Basic design skills (Canva or similar)
- Familiarity with WordPress or another website CMS
## Qualifications
- Bachelor's degree in Marketing, Mass Communication, or a related field
- 1–3 years of relevant digital marketing experience
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## What We Offer
- Ownership of a brand's digital presence from an early stage — real strategic input, not just execution
- A fast-moving, growth-stage environment
- Competitive salary based on experience
Pay: ₹18,000.00 - ₹22,000.00 per month
Work Location: In person
