Own end-to-end management of Google Ads accounts across Search, Display,
YouTube, Performance Max, and Discovery campaigns
- Build and scale campaigns targeting parents and students across India, Southeast
Asia, the Middle East, and other key markets
- Conduct deep keyword research, audience segmentation, and intent mapping to
maximize relevance and Quality Score
- Implement and optimize Smart Bidding strategies (Target CPA, Target ROAS,
Maximize Conversions) across funnel stages
- Manage Performance Max campaigns including asset group strategy, audience
signals, and listing feed optimization
- Own end-to-end management of Meta Ads (Facebook & Instagram) across
Awareness, Consideration, and Conversion objectives
- Build prospecting and retargeting funnels using Custom Audiences, Lookalikes,
Interest, and Broad targeting strategies
- Manage campaign structures across Advantage+ Shopping Campaigns (ASC), Lead
Gen, and Conversion campaigns
- Analyze campaign performance and continuously optimize for CAC, ROAS, and LTV
- Collaborate with creative teams to test ad copies, hooks, and creatives for
performance improvement
- Work closely with analytics and product teams to improve funnel conversion rates
and attribution accuracy
- Generate actionable insights through dashboards and performance reports
Application Question(s):
- How many years of experience do you have ?
- What was the highest budget you have handled ?
- What was your last drawn CTC ?
- What is your expected CTC?
Work Location: In person
