JOB DESCRIPTION – UGC Creator (Brand Promotion)
Location: Noida sector 135
Department: Marketing & Branding
Employment Type: Full-Time / Part-Time
About the Role
We are seeking a creative and camera-friendly UGC Creator to represent our brand through authentic and engaging content. The ideal candidate should be confident in front of the camera and capable of creating relatable videos and promotional content that resonate with our target audience. This role requires a strong understanding of social media trends and the ability to showcase products in a natural and appealing manner.
Key Responsibilities
- Create engaging User-Generated Content (UGC) for brand promotion across social media platforms such as Instagram, Facebook, YouTube, and other digital channels.
- Appear confidently on camera to demonstrate, review, and promote the brand's products and services.
- Conceptualize and execute creative video ideas aligned with the brand's objectives and ongoing campaigns.
- Develop short-form content including Reels, product demonstrations, unboxing videos, testimonials, tutorials, and trend-based videos.
- Collaborate with the marketing and social media teams to understand campaign requirements and content expectations.
- Coordinate with the design and editing teams to ensure timely delivery of content.
- Stay updated with the latest social media trends, viral formats, and audience preferences to create relevant content.
- Ensure that all content reflects the brand's tone, values, and visual identity.
- Participate in photoshoots, promotional campaigns, and product launches whenever required.
- Assist in ideating content calendars and contribute innovative ideas to improve audience engagement and brand visibility.
Qualifications & Skills
- Comfortable and confident speaking and presenting in front of the camera.
- Excellent verbal communication and storytelling abilities.
- Strong understanding of social media platforms and current content trends.
- Creative mindset with the ability to generate fresh content ideas.
- Basic knowledge of video shooting, lighting, and editing tools is preferred.
- Prior experience as a UGC Creator, Content Creator, Influencer, Anchor, or similar role will be an added advantage.
- Ability to work independently and meet content deadlines.
- Passion for creating authentic and engaging brand-focused content.
Preferred Requirements
- Portfolio showcasing previous UGC videos, social media content, or on-camera work.
- Familiarity with platforms such as Instagram Reels, YouTube Shorts, and Facebook Videos.
- Knowledge of basic mobile editing applications such as CapCut, InShot, VN, or similar tools.
Key Performance Indicators (KPIs)
- Number and quality of content pieces delivered.
- Audience engagement on published content.
- Contribution to brand awareness and reach.
- Content turnaround time and consistency.
- Performance of campaigns supported through UGC initiatives.
Interested candidates are requested to share their updated resume along with their portfolio links, social media handles, or sample UGC videos for consideration.
Pay: ₹5,000.00 - ₹8,000.00 per day
Benefits:
Work Location: In person
