Brand Marketing Executive
Location: Hadapsar, Pune
Experience: 5–6 Years
Industry: Food & Beverage / Hospitality / Lifestyle
Job Summary
We are looking for a creative, execution-focused Brand Marketing Executive to drive marketing initiatives for leading hospitality and restaurant brands. The ideal candidate will have a strong blend of strategic thinking and hands-on execution, with experience in brand building, campaign management, digital marketing, and vendor coordination.
Key ResponsibilitiesBrand Strategy & Positioning
- Support the development and execution of brand marketing strategies.
- Ensure consistent brand messaging across digital, print, and offline channels.
- Strengthen brand visibility and customer engagement through innovative initiatives.
Marketing Campaigns
- Plan and execute integrated marketing campaigns across digital, influencer, PR, and on-ground platforms.
- Develop creative concepts that enhance brand awareness and customer acquisition.
- Track campaign performance and recommend improvements.
Creative & Marketing Collaterals
- Coordinate with agencies and vendors for designing, printing, and production of marketing materials.
- Ensure timely delivery while maintaining quality and cost efficiency.
Digital Marketing
- Manage social media presence and coordinate digital marketing activities.
- Work closely with creative teams to develop engaging content.
- Support influencer collaborations and performance marketing initiatives.
Events & Brand Activations
- Plan and execute events, promotions, pop-ups, and customer engagement activities.
- Build partnerships with influencers, communities, and relevant brands.
- Ensure smooth execution while measuring campaign effectiveness and ROI.
Budget & Reporting
- Monitor marketing budgets and campaign expenditures.
- Prepare MIS reports and analyze campaign performance.
- Track ROI and provide actionable insights.
Vendor & Stakeholder Management
- Identify, negotiate, and manage marketing vendors and agencies.
- Collaborate with internal departments to ensure seamless campaign execution.
Market Research
- Analyze market trends, customer behavior, and competitor activities.
- Use insights to optimize marketing strategies and brand positioning.
Requirements
- 5–6 years of experience in Brand Marketing, preferably in the F&B, hospitality, retail, or lifestyle industry.
- Strong knowledge of brand management, campaign planning, and marketing execution.
- Hands-on experience with digital marketing, social media, influencer marketing, and analytics.
- Experience in vendor management and budget planning.
- Excellent communication, negotiation, and stakeholder management skills.
- Creative mindset with strong organizational and execution abilities.
Preferred Skills
- Campaign Planning & Execution
- Brand Management
- Digital & Social Media Marketing
- Influencer Marketing
- Vendor Management
- Budgeting & MIS Reporting
- Market Research & Competitor Analysis
- Event & Activation Management
Job Type: Full-time
Location: Hadapsar, Pune
Pay: Up to ₹50,000.00 per month
Application Question(s):
- How many years of experience do you have in Brand Marketing?
- Do you have experience in the Food & Beverage, Hospitality, Retail, or Lifestyle industry?
- Do you have experience managing marketing vendors, agencies, and production partners?
- Have you managed marketing budgets and prepared campaign performance/MIS reports?
- Are you comfortable working from the office in Hadapsar, Pune?
- CTC
- ECTC
- How soon can you join?
Work Location: In person
