Paid Social Media Campaigns:
- Plan, execute, and optimise paid social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, Google Ads).
- Collaborate with the graphics team to create compelling images and videos for the campaigns.
- Monitor and analyze the performance of campaigns, making data-driven decisions to improve ROI and performance metrics.
Creative Collaboration:
- Work closely with the graphics team to ensure that all creative materials meet campaign objectives and brand guidelines.
- Provide feedback and guidance on creative concepts to enhance engagement and effectiveness.
Campaign Analysis and Optimization:
- Conduct regular analysis of paid campaign performance.
- Identify trends, insights, and opportunities for improvement.
- Implement necessary adjustments to optimise campaign performance and achieve desired outcomes.
Competitor Analysis:
- Perform ongoing competitor analysis to stay informed about industry trends, strategies, and best practices.
- Use insights from competitor analysis to refine our campaigns and social media strategies.
Lead Nurturing Communication:
- Plan and execute communication strategies to nurture leads through various stages of the marketing funnel.
- Develop content and messaging that resonates with target audiences and drives engagement and conversions.
Social Media Calendar Planning:
- Develop and manage a comprehensive social media calendar for all Ahmedabad centres.
- Plan and execute content that drives engagement, increases followers, and enhances reach through organic growth strategies.
On-the-Go Posting:
- Create and post reels and other content based on trending topics and real-time events.
- Stay updated with social media trends and incorporate them into the content strategy.
Event Coverage:
- Cover IMS events for social media, capturing key moments, highlights, and behind-the-scenes content.
- Ensure timely and engaging coverage to enhance event visibility and engagement.
Post-Event Activities:
- Execute post-event social media activities, including sharing event highlights, attendee testimonials, and follow-up content.
- Analyse the impact of event coverage on social media metrics and report findings to the team.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
