Designation: Marketing Executive
Performance Marketing Support
- Campaign Execution: Assist in launching and monitoring paid ads (Meta, Google) for F&B promotions, DJ nights, and live events.
- Metric Tracking: Monitor daily budgets and engagement metrics, ensuring promotions drive actual reservations and footfall.
Website & SEO Execution
- Content Management: Manage website updates, menu uploads, and event landing pages using WordPress or equivalent CMS.
- Local SEO: Implement on-page SEO and keyword strategies focused on local nightlife and discovery trends.
CRM, Email & WhatsApp Marketing
- Direct Outreach: Execute WhatsApp broadcasts and email campaigns to communicate offers, festive events, and loyalty rewards.
- Guest Retention: Manage customer lists and segmentation to support loyalty programs and personalized guest engagement.
MIS & Data Reporting
- Performance Dashboards: Compile weekly reports using Looker Studio and Excel to track ROI across all digital channels.
- Data Accuracy: Coordinate with the MIS specialist to ensure marketing data aligns with actual outlet performance.
General Marketing Support
- Cross-Team Collaboration: Work with design and operations teams to produce creative assets and manage influencer partnerships.
- On-Ground Coordination: Support branding, PR activities, and event setups to ensure a seamless guest experience.
Qualifications & Requirements
- Background: Bachelor’s degree in Marketing or Hospitality with 1–3 years of digital marketing experience (internships count!).
- Technical Skills: Proficiency in Excel/Google Sheets and a basic understanding of SEO, WordPress, and CRM tools.
Pay: ₹30,000.00 - ₹45,000.00 per month
Benefits:
- Health insurance
- Paid time off
- Provident Fund
Work Location: In person
