The Business Development Executive (BDE) plays a crucial role in driving sales and revenue growth within the assigned territory. Reporting to the Zonal Sales Manager (ASM), the BDE will manage sales operations, foster strong client relationships, and execute strategic initiatives to expand the company's presence in the B2B market. This role requires a proactive, result-oriented individual with a deep understanding of the building materials industry and the ability to meet and exceed sales targets while maintaining the company’s high standards of professionalism and customer service.
A) Key Responsibilities
Territory Management
· Oversee sales operations in 1-2 assigned districts, ensuring the achievement of revenue targets and growth objectives.
· Conduct regular market visits to assess customer needs, identify trends, and gather competitor intelligence.
Customer Acquisition and Relationship Management
· Identify and engage potential B2B clients, including dealers, distributors, architects, interior designers, and contractors.
· Build and maintain strong, long-term relationships with existing clients to ensure repeat business and customer satisfaction.
· Regularly visit clients to explore new opportunities and strengthen partnerships.
Sales Strategy Execution
· Implement sales strategies and promotional activities as directed by the ASM to maximize business opportunities.
· Identify opportunities to upsell and cross-sell products to existing clients, enhancing revenue streams.
Reporting and Coordination
· Prepare and submit accurate sales reports, forecasts, and market insights to the ASM.
· Collaborate with internal teams to ensure seamless alignment and effective execution of sales plans.
Representation and Networking
· Represent the company at trade shows, exhibitions, and networking events to generate leads and enhance brand visibility.
· Act as a brand ambassador for Aarcee Decorative Materials, promoting products and the company’s values to potential and existing clients.
Product Knowledge and Promotion
· Maintain in-depth knowledge of the company's brands, materials, product features, finishes, and pricing to effectively address client needs.
· Display products at malls, exhibitions, and tradeshows to generate high-quality leads.
· Provide clear and concise information about the company, its brands, and terms and conditions to clients.
Market Intelligence
· Stay vigilant about competitor activities, including new product launches, pricing strategies, and promotional efforts.
· Share actionable insights with the team to refine strategies and maintain a competitive edge.
Customer Support
· Provide seamless customer support through phone, email, and social media, ensuring all inquiries and issues are promptly addressed.
Planning and Strategy Development
· Develop and implement strategies to achieve or exceed monthly and quarterly sales targets.
· Prepare visit plans and schedules based on sales forecasts and targets set by the company.
B) General Responsibilities
· Seek guidance and support from the ASM to achieve sales targets and close major clients.
· Participate actively in daily/weekly departmental meetings and reviews.
· Submit leave requests, travel expenses, and field visit reports to the ASM or the accounts department.
· Adhere strictly to the company’s Standard Operating Procedures (SOPs) and policies.
· Maintain high professional standards and uphold the goodwill of Aarcee Decorative Materials and its brands.
C)Authority
1.Territory Management
To plan and execute sales visits within the assigned districts.
To identify potential B2B clients and initiate business discussions.
To gather competitor intelligence and provide market insights.
2. Customer Acquisition and Relationship Management
To approach, engage, and negotiate with dealers, distributors, architects, interior designers, and contractors.
To develop and maintain relationships with new and existing clients.
To address basic customer concerns and escalate major issues to the ASM.
3. Sales Strategy Execution
To execute sales strategies, promotions, and campaigns as per company guidelines.
To identify upselling and cross-selling opportunities within existing client portfolios.
To propose customized solutions based on client needs, within company-approved pricing structures.
4. Reporting and Coordination
To submit sales reports, forecasts, and market insights to the ASM.
To request support from internal departments (logistics, accounts, marketing) for client requirements.
To provide feedback on operational challenges and suggest improvements.
5. Representation and Networking
To represent the company at trade shows, exhibitions, and networking events.
To conduct product presentations and demonstrations at client sites.
To distribute promotional materials and samples to potential customers.
6. Product Knowledge and Promotion
To educate clients on product features, finishes, and pricing.
To display products at exhibitions, malls, and client locations to generate leads.
To clarify company terms and conditions to clients before finalizing deals.
7. Market Intelligence
To collect and report competitor activities, pricing, and product launches.
To recommend adjustments to sales approaches based on market feedback.
To suggest new potential markets or customer segments for business expansion.
8. Customer Support
To handle initial customer inquiries and provide support via phone, email, and social media.
To resolve minor client issues independently and escalate major concerns to the ASM.
To coordinate with internal teams to ensure smooth order fulfillment and service delivery.
9. Planning and Strategy Development
To create and follow visit plans based on sales targets and forecasts.
To adjust daily schedules based on client priorities and market conditions.
To recommend specific clients for priority targeting based on sales potential.
10. General Responsibilities
To seek approvals from the ASM for leave requests, travel expenses, and special client requirements.
To participate in internal sales meetings and provide feedback on challenges and opportunities.
To ensure all personal and team activities comply with company SOPs and ethical standards.
11. Record Management
To maintain and update client databases with accurate sales interactions and engagement status.
To track and report planned vs. actual sales visits and calls.
To review and document deviations from sales targets and propose corrective actions.
D) Record Management
· Daily Reporting - Submit daily activity reports to the ASM, documenting key client interactions, calls, visits, and outcomes.
· Weekly Plans and Reports - Prepare a weekly call and visit plan outlining target activities and submit actual performance reports at the week's end, highlighting deviations and corrective actions.
· Sales Review and Forecasting - Provide weekly sales review reports and monthly sales forecasts, summarizing performance metrics and upcoming opportunities.
· Client Database Management - Maintain an accurate, updated database of potential and existing B2B clients, tracking interactions and engagement status.
· Performance Analytics - Track and report planned vs. actual calls, visits, and lead conversions, ensuring alignment with targets.
Key Performance Indicators (KPIs)
1. Territory Management
- Revenue Achievement Rate: % of assigned sales target achieved.
- Market Coverage: % of planned visits completed in the assigned districts.
- Competitor Insights Captured: Number of actionable market intelligence reports submitted per month.
2. Customer Acquisition and Relationship Management
- New Client Acquisition: Number of new B2B clients onboarded per month.
- Client Retention Rate: % of existing clients retained.
- Client Engagement: Number of follow-up visits and interactions per client per quarter.
3. Sales Strategy Execution
- Upselling & Cross-selling Success: Revenue contribution from upselling and cross-selling.
- Sales Strategy Adherence: % of sales initiatives and promotions successfully executed.
- Sales Conversion Rate: % of leads converted into successful deals.
4. Reporting and Coordination
- Report Submission Compliance: % of sales reports submitted on time.
- Forecast Accuracy: Deviation (%) between forecasted and actual sales.
- Coordination Efficiency: Number of cross-functional meetings attended and action items implemented.
5. Representation and Networking
- Lead Generation from Events: Number of leads generated from trade shows and exhibitions.
- Brand Representation Activities: Number of events, trade shows, and exhibitions attended.
6. Product Knowledge and Promotion
- Product Knowledge Score: Assessment score on product understanding and updates.
- Lead Generation from Product Displays: Number of leads generated through product displays in malls and exhibitions.
- Client Product Awareness: % of clients informed about new products, features, and pricing.
7. Market Intelligence
- Competitor Analysis Reports: Number of reports submitted per quarter.
- Market Opportunity Identification: Number of new market opportunities identified and acted upon.
8. Customer Support
- Response Time to Client Inquiries: Average time taken to respond to client queries.
- Issue Resolution Rate: % of client issues resolved within SLA (Service Level Agreement) time.
- Customer Satisfaction Score (CSAT): Average feedback rating from clients.
9. Planning and Strategy Development
- Target Achievement Rate: % of monthly and quarterly sales targets met.
- Visit Plan Execution: % of planned visits successfully completed.
10. General Responsibilities
- Attendance in Team Meetings: % of meetings attended.
- Expense & Leave Compliance: % of approved expense reports and leave requests.
- SOP Adherence: % adherence to company SOPs and policies.
11. Record Management
- Daily Reporting Accuracy: % of reports submitted without errors or missing data.
- Client Database Accuracy: % of updated client records in CRM.
- Sales Pipeline Health: % of leads in different pipeline stages (new, in-progress, closed).
- Planned vs. Actual Activities: % alignment between planned and completed calls/visits.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Flexible schedule
- Food provided
- Paid sick time
- Provident Fund
Work Location: In person
